Content Marketing Certification Course
5.0 /5- Offered byIntellipaat
Content Marketing Certification Course at Intellipaat Overview
Duration | 35 hours |
Mode of learning | Online |
Credential | Certificate |
Content Marketing Certification Course at Intellipaat Highlights
- Earn a certificate of completion from Intellipaat
- Get 24x7 support
- Get lifetime free upgrade
- 40 hours project & exercises for learning
Content Marketing Certification Course at Intellipaat Course details
- Content Marketing and its strategies
- Success vision
- Business care
- Targeting customer intent
- Handling key influencers
- Techniques of Content Marketing
- In this course you will work on real time projects and mater skills like creating content marketing strategies, working with various tools, creating videos, blogs, etc
- Our advanced Content Marketing training online, designed by industry experts, will make you proficient in creating editorial mission statements, ROMI and its measurement, developing an effective strategy, and other significant modules of this Digital Marketing subdomain
Content Marketing Certification Course at Intellipaat Curriculum
Module 1 - Content Marketing Overview
Content Marketing
Building a clear vision
Documentation of the Content Marketing strategy
Developing a statement for editorial mission
Create the hub, help, and hero content
Content Marketing techniques
Content effectiveness measurement
Measurement of ROMI
Module 2 - Vision for the Success of Content Marketing
Building a vision for successful Content Marketing
Story of the Michelin Guide
Volvo Trucks use case
Module 3 - Content Marketing Business Care
Budget for Content Marketing
KPIs and objectives
Impact of Content Marketing in business
Content Marketing challenges
Advantages
Creating a business care
Developing a strategy for Content Marketing
Module 4 - Targeting the Intent of Customers and Key Influencers
Targeting the intent over demographic
Targeting users on mobile
Targeting the intent on YouTube
Understanding the intent of the customer
Creating mobile-friendly web pages
Significance of influencer marketing
Augmenting process with influencers
Module 5 - Creating Engaging Content
Developing user-engaging content
User engagement with text and videos
Text vs video content
Module 6 - Effective Content Marketing Techniques for B2B and B2C
Use and effectiveness of B2B and B2C Content Marketing techniques
Illustrations and events
Email newsletters
Infographics
Online presentations and website content
Webinars and podcasts
Blogs
Books and e-books
Content tools
Digital and print magazines
Measuring the effectiveness of the content
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