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Content Marketing for B2B Enterprises 

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  • Offered byUDEMY

Content Marketing for B2B Enterprises
 at 
UDEMY 
Overview

A practical plan and process, end to end, to drive leads and sales with content marketing.

Duration

2 hours

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Content Marketing for B2B Enterprises
 at 
UDEMY 
Highlights

  • Created by Tyler Speegle
  • Learn What types of content to produce, and what channels to use to promote it
  • Also helps SEO, social media, and PR professionals that are interested in leveraging content to drive their efforts
Details Icon

Content Marketing for B2B Enterprises
 at 
UDEMY 
Course details

Skills you will learn
MarketingDigital marketingSalesContent marketing
Who should do this course?
  • This course is designed for Content Specialists and other marketers interested in leveraging a content marketing strategy
What are the course deliverables?
  • The course is structured in 19 video lessons. Each will take around 5 minutes. The entire course clocks in around 35 minutes. So, if you have an hour, you can knock this out over lunch!
More about this course
  • Learn the fundamentals of an end-to-end content marketing process for B2B businesses

Content Marketing for B2B Enterprises
 at 
UDEMY 
Curriculum

What we will cover

Why do content marketing?

Our success with content marketing

The 4 step content marketing process

Creating interesting, relevant content

What kind of content should you produce?

Building stackable content

Managing content creation with Trello

Publishing content for conversions

Matching content to offers

Publishing, CRM & landing page tools Why you need to promote

Getting your content in front of your audience

Minimizing friction and maximizing natural ability to rank

Discovering channels and influencers

Learning and improving with metrics

Metrics for each stage of the funnel

Tooling for measurement

Conclusions

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Content Marketing for B2B Enterprises
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