Content Writing Online Courses & Certifications

Course

Description

Viral Marketing and How To Craft Contagious Content

This online content writing course aims to teach ways to make an idea stick, increase influence through content and spread information through social media networks. Coursera's online content writing course is a 6-hour long course that is accompanied by assessments to ensure that students are learning.

The Strategy of Content Marketing

This online content writing online training course teaches you the impactful strategy for writing content. Students are also taught ways to use a strategic framework while writing. The aim of this online content writing course is to help learners build a professional brand through content writing.

Creative Writing Specialization

An important aspect of content writing is the way to learn creative writing. Through this content writing course, one gains specialization in the three main creative genres including short story, narrative essay and memoir. At the beginning of the course, you will learn to build complex characters. Then you will learn the techniques to build a concrete story from the most realistic settings. You will also learn the use of metaphor and how word choice can be impactful to make a story gripping.

Think like an editor (content strategy and UX writing)

This online content writing course will teach you content design, content strategy and UX writing as tools. The course teaches you ways to create user-centred content to put the user first. It also teaches you methods to conduct content audits. You will also learn to identify content types and create documents for collaborating on content.

Ultimate Web Content Writing Masterclass+Power words eBook

This website content writing course helps you learn the ways to write content for the website's homepage. It also explains the way to outsource the content in a step-by-step manner. This web content writing course also teaches you the way to write content on ‘about us’ page.  

Module

Topics Covered 

Introduction

1. Basic Skills For Content Writing 
2. Need for Content Writing
3. Career in Content Writing: What to Expect?
4. Types of Content
5. Difference Between Content Writing, Copywriting & Content Marketing 

Content Marketing

1. What is Content Marketing and Its Importance
2. Marketing Plan to Promote Content
3. Understanding Marketing Principles
4. Identifying Target Audience
5. What is Buyer Persona and How To Create it?
6. Effective Formula for Storytelling and How It Leads To Sales
7. Creating Buyer Persona For Your Business or Blog

Copywriting

1. What is Copywriting and The Difference Between Copywriting and Content Writing
2. Write Amazing Copy Following AIDA Model
3. Ways To Write Powerful Headlines To Grab Attention
4. What is Call To Action ( CTA ) and How It Lead to sales?
5. How To Write a Sales Copy?

Content Optimization for SEO

1. What is SEO?
2. Using On Page SEO and Off-Page SEO To Optimize Content
3. Writing SEO-Friendly Content
4. Types of Keywords
5. Which Type of Keywords Should Be Chosen?

Social Media Post

1. Steps To Write Social Media Posts
2. Social Media Post Structure
3. Creating Hooks For Titles With Examples

Upgrading Writing Skills

1. Tool to Explore Content Ideas
2. Tool For Attractive Headlines That Make People Click
3. Finding Content Ideas & Keywords With Ubersuggest
4. Methods To Find Keywords
5. Using Google Keyword Planner To Find Keywords
6. Tool To Find Searched Topics

Job Designation

Roles and Responsibilities

0-2 years (Entry-Level)

Content Writer/Editor

1. Produce high-quality content.
2. Ensure content is engaging and relevant.
3. Collaborate with teams to align content.

Content Creator/Developer

1. Develop and design content for various platforms.
2. Collaborate with teams to ensure alignment.
3. Stay updated with industry trends.

Blogger

1. Write and publish articles on personal or company websites.
2. Engage with readers through comments.
3. Promote content on social media.

Content Editor

1. Review and revise content for accuracy and quality.
2. Collaborate with writers to ensure alignment with guidelines.
3. Proofread content for errors.

Proofreader

1. Check content for grammatical, typographical, and stylistic errors.
2. Ensure consistency in content. 
3. Provide feedback to writers.

2-5 years (Mid-Level)

SEO Writer

1. Write content optimized for search engines.
2. Conduct keyword research.
3. Ensure content aligns with SEO best practices.

SEO Content Writer

1. Produce content that ranks well on search engines.
2. Collaborate with SEO teams for keyword integration.
3. Stay updated with SEO trends.

Web Content Writer

1. Write content specifically for websites.
2. Ensure content is engaging and drives traffic.
3. Collaborate with web designers for alignment.

Content Strategist

1. Develop content strategies aligned with goals.
2. Analyze content metrics and adjust strategies.
3. Collaborate with teams to ensure content effectiveness.

Technical Writer

1. Produce technical documentation. 
2. Collaborate with technical teams for accuracy.
3. Ensure content is clear and understandable.

Copywriter

1. Write promotional content for ads, brochures, etc.
2. Collaborate with marketing teams.
3. Ensure content aligns with brand voice.

Social Media Specialists

1. Create and curate content for social platforms.
2. Engage with followers and respond to comments.
3. Analyze social media metrics for content effectiveness.

5+ years (Senior-Level)

Curriculum Designer

1. Design educational content and curricula.
2. Collaborate with educators for alignment.
3. Ensure content meets educational standards.

Instructional Designer

1. Design and develop learning experiences.
2. Collaborate with subject matter experts.
3. Ensure content meets learning objectives.

Academic Writer or Researcher

1. Produce scholarly articles and papers.
2. Conduct in-depth research on topics.
3. Collaborate with academic institutions or journals.

Subject Matter Expert

1. Provide expertise in specific subjects.
2. Collaborate with content teams for accuracy.
3. Review and validate content for correctness.

Video Content Creator

1. Produce and edit video content.
2. Collaborate with teams for content alignment.
3. Promote video content on various platforms.

Academic Writer

1. Write scholarly articles and papers.
2. Conduct research and cite sources.
3. Collaborate with academic institutions or journals.

Creative Writer

1. Write fiction, poetry, or other creative content.
2. Engage with readers and fans.
3. Collaborate with publishers or agents for publication.

Industry

Description

Digital Marketing

Content writing is essential for digital marketing, especially for creating powerful content that can enhance SEO and website rankings.

Journalism

With a foundation in content writing, further studies in mass communication can lead to opportunities in journalism on digital platforms.

Advertising

In advertising, content writing skills are crucial for creating impactful slogans, copies, and microcopies that capture attention effectively.