Vskills Certified Search Engine Optimization Master Government Certification
- Offered byVSkills
Vskills Certified Search Engine Optimization Master Government Certification at VSkills Overview
Total fee | ₹16,742 |
Mode of learning | Online |
Credential | Certificate |
Vskills Certified Search Engine Optimization Master Government Certification at VSkills Course details
- Marketing Managers
- Marketing Executives
- Digital Marketing Professionals
- Marketing graduates who want to start a career in digital marketing
- Marketing professionals who want to improve their skills and strengthen their CV
- Course material in the form of online video content
- Government Certification
- Certification valued and approved byindustry
- Search Engine Optimization (SEO) is a technique by which a particular website is optimized to appear high on the list of results displayed by a search engine, in order to get more visitors. SEO is an integral part of online marketing and this Vskills Certified Search Engine Optimization course tests a candidate?s ability to run SEO campaigns across various channels as per the requirements of an organisation. This course is specifically designed by experts in digital marketing so that the candidates get hands-on experience in the various techniques of SEO; which will make them to be able to run SEO campaigns successfully. Perfect for those who want to make a career in digital marketing, this government certification course offers the candidates knowledge and skills on various areas in SEO.
Vskills Certified Search Engine Optimization Master Government Certification at VSkills Curriculum
What is On-Page Optimization?
Keyword Research with Google Keyword Planner.
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation
What are Meta Tags
Description
Keywords
Author
Country
Robots
Redirection Tags
Headings Tags {H to H}
What is Content Writing?
SEO Friendly Content Writing {Insert keywords in content}
Anchor Text, Link Title
Robots.text file use and creation
HTML Sitemap creation
XML Site Map Creation
Ror text sitemap
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
Why is Alexa?
Alexa Integration
What is Off-Page Optimization?
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No-Follow Backlinks
What is Google Page Rank?
How to Increase Page Rank?
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
Search Engine Algorithms
Basics
What is Search Engine and Algorithms?
How Algorithms Works?
Why a Search Engine needs to update its Algorithm?
Search Engine Penalties and Recoveries.
Why a Search Engine penalizes a Website?
Advanced
How to optimize your site for Google Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD?
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