Digital Copywriting Fundamentals
- Offered byFutureLearn
Digital Copywriting Fundamentals at FutureLearn Overview
Digital Copywriting Fundamentals
at FutureLearn
Duration | 3 weeks |
Total fee | ₹6,584 |
Mode of learning | Online |
Credential | Certificate |
Digital Copywriting Fundamentals at FutureLearn Highlights
Digital Copywriting Fundamentals
at FutureLearn
- Earn a certificate upon completion
Digital Copywriting Fundamentals at FutureLearn Course details
Digital Copywriting Fundamentals
at FutureLearn
Skills you will learn
More about this course
- You’ll gain insider knowledge about what makes engaging digital content and learn how to create a variety of content types that connect with your target audience
- You’ll explore the different types of long-form and short-form content, before moving on to examining website development processes
- Using case studies, you’ll analyse the role of a digital copywriter in creating standout user experiences and delivering conversions
- You’ll discover best practice techniques to boost audience engagement, including creating a buyer persona and identifying the right digital channels for your brand and purpose
- By the end of this course, you’ll have the skills to produce a variety of engaging, targeted online content that ranks in organic searches
Digital Copywriting Fundamentals at FutureLearn Curriculum
Digital Copywriting Fundamentals
at FutureLearn
Types of digital content
Welcome to the course
Types of digital content
Website development
Writing website copy
Congratulations
Writing for search engine optimisation (SEO)
Week outcomes
Search Engine Optimisation (SEO)
Search intent
Headings, subheads and bullet points
Congratulations
Writing for social media and email
Week outcomes
Audience Engagement
Social Media
Email Marketing
Congratulations
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