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IIM Bangalore - Customer Relationship Management 

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Customer Relationship Management
 at 
edX 
Overview

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of ERP through real-life case studies & examples

Duration

8 hours

Total fee

Free

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Official Website

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Credential

Certificate

Customer Relationship Management
 at 
edX 
Highlights

  • Earn a Certificate on successful course completion from University System of Georgia
  • Enroll for free
  • Pay only for getting a certificate of completion
  • This course is offered by IIM Bangalore
  • Earn a certificate of learning on course completion
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Details Icon

Customer Relationship Management
 at 
edX 
Course details

What are the course deliverables?
  • The meaning and application of CRM
  • Benefits of CRM to companies and consumers
  • How to implement CRM best practices
  • The importance of bonding and building loyalty with customers
  • How to build long term customer realtionships
More about this course
  • Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability
  • Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention
  • In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.
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Customer Relationship Management
 at 
edX 
Curriculum

Introduction to CRM

Building Customer Relationships

Economics of CRM

CRM Applications

CRM in Business Markets

CRM implementation

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Customer Relationship Management
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Students Ratings & Reviews

5/5
Verified Icon2 Ratings
R
RAJESH KOLIPYAKA
Customer Relationship Management
Offered by edX
5
Other: The way my sir taught the subject with realtime examples impressed me alot .I am sure this is making and will make an impact on employment Life
Reviewed on 25 Jul 2021Read More
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Customer Relationship Management
 at 
edX 

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