Customer Relationship Management in Business Services
- Offered byAlison
Customer Relationship Management in Business Services at Alison Overview
Duration | 4 hours |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website |
Credential | Certificate |
Customer Relationship Management in Business Services at Alison Highlights
- Publisher: NPTEL
- Enroll for free
- Pay for Certification
- Learn from industry experts
Customer Relationship Management in Business Services at Alison Course details
- Explain variations in demand relative to capacity
- Explain different types of waiting lines and how they operate
- Describe consumer behavior and managing services
- Describe managing customer perceptions of risk
- Describe Self-Service Technologies (SSTs) and their use
- Describe the relationship between the service delivery process and the service system; - Describe how to design a new service process
- Explain the components of the new service development cycle
- Explain the role of culture in service excellence
- Customer relationships are everything to a business. Happier customers means higher profits! Despite this, many businesses fail to create really excellent service processes that keep their customers completely satisfied throughout their customer experience. This course will put you ahead of your competitors by showing you how to design and develop effective service processes for your customers so you can gain excellent customer relationships.
Customer Relationship Management in Business Services at Alison Curriculum
Module 1: Understanding The Challenges Of Service
Learning Outcomes
Challenges Of Service Management
Understanding Service Uniqueness
The Role Of The Consumer In The Services Flow Understanding Service Consumer Behavior
What Is Co-Creation Of Services?
The Customer And Co-Creation Of Services
Lesson Summary
Module 2: Delivering Service Excellence
Learning Outcomes
Current Service Map To New Service Design
New Service Development Cycle
Case Study On Service Excellence
Service Excellence - Arvind Eye Hospital
The Role Of Culture In Service Excellence
The Role Of People In Service Excellence
Lesson Summary
Module 3: Customer Relationship Management In Business Services Assessment
Customer Relationship Management In Business Services Assessment
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