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Customer Relationship Management in Business Services 

  • Offered byAlison

Customer Relationship Management in Business Services
 at 
Alison 
Overview

Duration

4 hours

Mode of learning

Online

Difficulty level

Intermediate

Official Website

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Credential

Certificate

Customer Relationship Management in Business Services
 at 
Alison 
Highlights

  • Publisher: NPTEL
  • Enroll for free
  • Pay for Certification
  • Learn from industry experts
Read more
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Customer Relationship Management in Business Services
 at 
Alison 
Course details

What are the course deliverables?
  • Explain variations in demand relative to capacity
  • Explain different types of waiting lines and how they operate
  • Describe consumer behavior and managing services
  • Describe managing customer perceptions of risk
  • Describe Self-Service Technologies (SSTs) and their use
  • Describe the relationship between the service delivery process and the service system; - Describe how to design a new service process
  • Explain the components of the new service development cycle
  • Explain the role of culture in service excellence
More about this course
  • Customer relationships are everything to a business. Happier customers means higher profits! Despite this, many businesses fail to create really excellent service processes that keep their customers completely satisfied throughout their customer experience. This course will put you ahead of your competitors by showing you how to design and develop effective service processes for your customers so you can gain excellent customer relationships.

Customer Relationship Management in Business Services
 at 
Alison 
Curriculum

Module 1: Understanding The Challenges Of Service

Learning Outcomes

Challenges Of Service Management

Understanding Service Uniqueness

The Role Of The Consumer In The Services Flow Understanding Service Consumer Behavior

What Is Co-Creation Of Services?

The Customer And Co-Creation Of Services

Lesson Summary

Module 2: Delivering Service Excellence

Learning Outcomes

Current Service Map To New Service Design

New Service Development Cycle

Case Study On Service Excellence

Service Excellence - Arvind Eye Hospital

The Role Of Culture In Service Excellence

The Role Of People In Service Excellence

Lesson Summary

Module 3: Customer Relationship Management In Business Services Assessment

Customer Relationship Management In Business Services Assessment

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Customer Relationship Management in Business Services
 at 
Alison 
Students Ratings & Reviews

5/5
Verified Icon2 Ratings
S
Shivani yadav
Customer Relationship Management in Business Services
Offered by Alison
5
Learning Experience: It was good
Faculty: Awesome interactive helpful Everything was updated and new
Course Support: It helps you to maintain a relationship with your customer deeply
Reviewed on 20 Jan 2023Read More
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M
Mohd saif siddiqui
Customer Relationship Management in Business Services
Offered by Alison
5
Learning Experience: Learning experience was good
Faculty: It was great learning Curriculum was relevant and comprehensive
Course Support: No career support provided
Reviewed on 27 Feb 2022Read More
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Customer Relationship Management in Business Services
 at 
Alison 

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