Customer Success | Profit from the Power of Your Customers
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Customer Success | Profit from the Power of Your Customers at UDEMY Overview
Duration | 4 hours |
Total fee | ₹399 |
Mode of learning | Online |
Credential | Certificate |
Customer Success | Profit from the Power of Your Customers at UDEMY Highlights
- 30-Day Money-Back Guarantee
- Certificate of completion
- Full lifetime access
- Learn from 1 downloadable resource
Customer Success | Profit from the Power of Your Customers at UDEMY Course details
- The objective of this course is to help participants better understand why companies need to align themselves with the values of their customers. • Participants will be introduced to Chuck Wall’s Customer CEO Nine Powers. Much of the information presented is based upon Chuck’s primary research, conducted with over 100,000 consumers. Students will review case studies of major brands across a wide range of industries including Apple, TOMS, IKEA, Yellowtail Wine, and many others that are profiting from putting their customers first. • Upon course completion, participants will view customers in an entirely new light and begin to think differently about the implications of this for their own careers and the companies where they work.
- Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. In fact, there's a new boss in town, named Customer CEO.
- This course is based on Chuck Wall's book, Customer CEO: How to Profit from the Power of Your Customers. Customer CEO was selected by an international panel of judges as one of the top two marketing books published in 2013.
- This course will help you confront a new market reality: that customers choose which companies to do business with entirely on their own terms. Contrary to popular opinion, Chuck shows you that the customer is not always right. But, they still hold the cards in today's fragmented, highly competitive, social commerce marketplace. This reality effectively inverts the power, control, and direction of decision-making. To survive and prosper in this new landscape, leaders, managers, and employees must quickly adapt or face extinction.
- This course offers much more than theory. Chuck's primary research with over 100,000 consumers has revealed that every customer possesses nine powers. He lays out each power for you and explains how you can take advantage of it for your company.
- The course features numerous case studies of companies that enjoy competitive advantage by understanding this new reality.
Customer Success | Profit from the Power of Your Customers at UDEMY Curriculum
Meet Customer CEO
Introduction with Chuck Wall
It's Time to Stop, Look, and Listen
The New Boss in Town
New Winds Are Blowing
Customer Insight
Four Spinning Plates
Propositions
The Nine Powers
Don't Wait Until Your Customer Fires You
The Power of Me
There's a New Boss Whether You Like It or Not
It's All About Trust
Case Study: IKEA
The Power of Value
What's This Really Worth?
Enter the Value Zone
Invasion from Down Under
Profiting from the Power of Value
Case Study: Hyundai
The Power of Performance
Things Either Work or They Don't
Why Does This Happen?
Jobs to Be Done
The 18 Performance Questions
Case Study: Apple
The Power of the Heart
It's a Love Story
HeartBridge
Profit from the Power of the Heart
Case Study: Jyske Bank
The Power of Simple
Why is Business So Overcomplicated?
41 Ways to Simplify: Part 1
41 Ways to Simplify: Part 2
How to Profit from the Power of Simple
Case Study: In-N-Out Burger
The Power of Yes
Moments of Truth
Yes Begins on the Frontlines
How to Say Yes
How to Profit from the Power of Yes
Case Study: Discount Tire
The Power of the Platform
Your Fawlty Fiasco
Every Company Needs to Listen
How to Tune-In
How to Profit from the Power of the Platform
Case Study: Dell
The Power of Rebellion
Customers Hate Your Rules
Don't Monkey Around
Growing as a Rebel
A Better Way
How to Profit from the Power of Rebellion
Case Study: Dos Equis Beer
The Power of Purpose
It's Only Business
A Better World
It’s All About Your Values
Don’t Buy Our Stuff
Case Study: TOMS
Becoming a Customer CEO Champion
Introducing Customer Thinking
Find Big Insight
How to Profit from the Power of Your Customers
Think, Plan, and Do
Become the Champion
Customer Success | Profit from the Power of Your Customers at UDEMY Faculty details
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