D Y Patil University - Digital Marketing
- Offered byUniversity Guroo
D Y Patil University - Digital Marketing at University Guroo Overview
Duration | 6 months |
Total fee | ₹28,000 |
Mode of learning | Online |
Credential | Certificate |
D Y Patil University - Digital Marketing at University Guroo Highlights
- Earn a certificate from D Y Patil University, a NAAC A++ accredited university
- Fee payment can be done in installments
- Get placement assistance
- Counseling sessions between faculty members
D Y Patil University - Digital Marketing at University Guroo Course details
- Marketing/ Digital Marketing Professionals
- Sales Professionals
- Business Owners
- Entrepreneurs
- Job Seeks
- New Ventures
- Students
- Get strategic understanding of Digital Marketing
- Understand how to use social media tools for branding and sales
- Understand its advantages and limitations
- Become familiar with Best Practices, Tools & Technologies
- Blend digital with offline marketing
- Plan and manage digital marketing budget
- Manage Reporting &, Tracking Metrics
- Understand the future of Digital Marketing and prepare for it
- The Certificate Programme in Digital Marketing has been designed with an objective to familiarize students with key aspects of digital marketing
- The participant is expected to gain a working knowledge in the digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations
- Further, students become familiar with the best practices, tools and technologies; and understand the future of digital marketing and prepare themselves for it
- Scholarships and discounts are available for students with disabilities, students with ties to the Indian defense industry, and current or former DOU employees
D Y Patil University - Digital Marketing at University Guroo Curriculum
Introduction to Digital Marketing
Unit 1: Marketing
Unit 2: Digital Marketing
Unit 3: Digital Marketing Process
Unit 4: Targeted Traffic Management
Unit 5: Effective Digital marketing
Unit-6: Mobile Marketing
Unit-7: Analytics
Unit-8: Strategy & Planning
Integrated Marketing Communication
Unit-1 Marketing and Communication Overview
Unit-2 The Communications Model
Unit-3 IMC Tools– Advertising
Unit 4: Public relations & Corporate communications
Unit 5: Web Marketing and Digital Marketing
Unit 6: Sponsorships, Events, Exhibitions/ Trade Shows/Expositions
Unit 7: Packaging, Merchandising
Emerging Trends in Information Technology
Unit 1: E-Commerce
Unit 2: M-Commerce
Unit 3: E-Banking
Unit 4: E-Logistics
Unit 5: E-Learning
Unit 6: E-Governance and E-Agriculture
Unit 7: Social Networking
Search Engine Optimization
Unit 1: SEO Basics
Unit 2: Tactics and Methods
Unit 3: Optimised Keywords
Unit 4: Optimised Meta Tags
Unit 5: Title Optimization
Unit 6: Measuring Success
Unit 7: Identifying Keywords
Unit 8: Now What?
Social Media Marketing
Unit 1: Basics
Unit 2: Video Marketing
Unit 3: Monitoring Social Media Accounts
Unit 4: Mobile Marketing Strategies
Unit 5: Mobile Apps – Marketing Strategies
Unit-6 Image Optimization
Unit-7 Blog
Unit-8 Social Media Analysis
D Y Patil University - Digital Marketing at University Guroo Faculty details
D Y Patil University - Digital Marketing at University Guroo Entry Requirements
- Education: Bachelor's degree in any Discipline from a Recognized University
- Not mentioned
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