Digital Marketing Certified Masters Training
- Offered bySynergy Institute
Digital Marketing Certified Masters Training at Synergy Institute Overview
Duration | 340 hours |
Total fee | ₹1,500 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing Certified Masters Training at Synergy Institute Highlights
- Earn a certificate of completion from Synergy School of Business School
- Domain Valid for 1year
- Also earn 2 more certificates from Google Digital program
- Gain expertise on 30+ premium tools like Moz, Spyfu, Google AnalyticsHosting Service Valid for 1year
- Exclusive tie-up with SBI for educational loans
- Designed and developed in association with HubSpot, Stukent & HootSuite
Digital Marketing Certified Masters Training at Synergy Institute Course details
- For Scholars
- For Sales and marketing people
- For Digital Marketing Professionals
- For Sales Professionals
- For Students
- For Entrepreneurs
- Effective Google ad campaigns
- Website enhancement to breed more website traffic through organic or non-paid resources.
- Maintenance of online presence through all social media platforms.
- Broadcasting themselves as "Digital Marketing executive/expert/specialist."
- Under this course students will learn about maintenance of a systematic technical record of the data, analytics, and other digital engineering resources
- This course will prepare students to develop a successful own digital marketing strategy and marketing campaign
Digital Marketing Certified Masters Training at Synergy Institute Curriculum
Marketing Fundamentals
What is Marketing?
4 P's of Marketing
Why is marketing important?
Need for Marketing for any business.
Marketing methods.
Internal & External components for the marketing environment
Fundamental of Sales
Selling methodology
Difference between sales & marketing
Selling Equation
Image & Sales Process
Psychology behind sales
Buying & Selling Process
Introduction to DM
Introduction to digital marketing
Digital vs Traditional marketing
Effectiveness of digital marketing
Various verticals of digital marketing
Scope & Opportunities for digital marketing
Job Roles & Designations
Introduction to Digital Platforms
Search Engines
Social Media Platforms
Email Marketing
Introduction to Search Engines
What are Search Engines?
What is a Web Browser?
Search Engine workflow
Evolution of Search Engines
SEO Vs SEM Overview
Website Planning & Creation
Understanding website elements
Domain and Hosting
Learning Wordpress
Wordpress Dashboard Walkthrough
Theme Selection
Create your first webpage
Adding content to your site
Working with plugins
Fundamentals and Nuances of designing
Search Engine Optimization
SEO Introduction
Search Engine Ranking Factors
Anatomy of Search Results
Keyword Research Basics
Optimize your content
Checking SEO Traffic in Google Analytics
Google Search Console Walkthrough
Adding a Website Inside Search Console
Setting Up the Preferred Website Version
Fetch as Google for Quick Indexing
Security and Malware Prevention for Good SEO
Search Analytics and Keyword Analysis
Crawl Data, Sitemaps and URL Parameters
Other Resources in Search Console
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