Advanced Diploma in Digital Marketing
- Offered byCABA INNOVATIVES
Advanced Diploma in Digital Marketing at CABA INNOVATIVES Overview
Duration | 12 months |
Mode of learning | Online |
Schedule type | Self paced |
Official Website | Go to Website |
Credential | Certificate |
Advanced Diploma in Digital Marketing at CABA INNOVATIVES Highlights
- Earn a certificate after completion of course
- 100% job guarantee
Advanced Diploma in Digital Marketing at CABA INNOVATIVES Course details
Internet Marketing Basics
Basics of Search Engines
Landing Page Elements for Lead Generation
Motion Graphic Elements
Search Engine Optimisation
Content Management Systems
Customer Relation Management for Business
Web Analytics
Business Analytics
Search Engine Marketing
Adwords and Analytics Certification
Social Media Marketing
Email Marketing
Video Marketing
Affiliate Marketing
PR and Reputation Management
Influential Marketing
Lead to Business
Growth Hacking
Digital Marketing is marketing of products or services online,this may not be limited to social media engagements, emailers, search engines but can also be publicised via any digital media platforms
The marketing may not only include publicising about products or services but can be used as a very powerful tool in reputation management as well
Advanced Diploma in Digital Marketing at CABA INNOVATIVES Curriculum
Semester 1: Basics of Internet Marketing
Overview of internet search engines
Network topology
Internet crawlers
Semester 2: Graphic Designing & Imaging
Illustrator
PhotoShop
Camera & Imaging Devices
Canva
Semester 3: Video Editing
Adobe Premier
Adobe After Effects
Sound Booth
Semester 4: Social Media Marketing
Understanding Behavioural Changes
Understanding Branding
Competitor Analysis
Market Analysis
Product Analysis
Semester 5: Search Engine Optimisation
Introduction To SEO
Technical SEO
Keyword Research Process
Content Planning and Creation
On-Page SEO
Semester 6: Search Engine Marketing
Understanding Consumer Journey
SERP Overview
Introduction to Google Ads
Google Search Network (GSN)
Google Display Network (GDN)
Campaign Types and Objectives
Advanced Diploma in Digital Marketing at CABA INNOVATIVES Entry Requirements
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