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Advanced Diploma in Digital Marketing 

  • Offered byCABA INNOVATIVES

Advanced Diploma in Digital Marketing
 at 
CABA INNOVATIVES 
Overview

Gain a comprehensive overview of Digital Marketing

Duration

12 months

Mode of learning

Online

Schedule type

Self paced

Official Website

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Credential

Certificate

Advanced Diploma in Digital Marketing
 at 
CABA INNOVATIVES 
Highlights

  • Earn a certificate after completion of course
  • 100% job guarantee
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Advanced Diploma in Digital Marketing
 at 
CABA INNOVATIVES 
Course details

Skills you will learn
What are the course deliverables?

Internet Marketing Basics

Basics of Search Engines

Landing Page Elements for Lead Generation

Motion Graphic Elements

Search Engine Optimisation

Content Management Systems

Customer Relation Management for Business

Web Analytics

Business Analytics

Search Engine Marketing

Adwords and Analytics Certification

Social Media Marketing

Email Marketing

Video Marketing

Affiliate Marketing

PR and Reputation Management

Influential Marketing

Lead to Business

Growth Hacking

More about this course

Digital Marketing is marketing of products or services online,this may not be limited to social media engagements, emailers, search engines but can also be publicised via any digital media platforms

The marketing may not only include publicising about products or services but can be used as a very powerful tool in reputation management as well

Advanced Diploma in Digital Marketing
 at 
CABA INNOVATIVES 
Curriculum

Semester 1: Basics of Internet Marketing

Overview of internet search engines

Network topology

Internet crawlers

 

Semester 2: Graphic Designing & Imaging

Illustrator

PhotoShop

Camera & Imaging Devices

Canva

 

Semester 3: Video Editing

Adobe Premier

Adobe After Effects

Sound Booth

 

Semester 4: Social Media Marketing

Understanding Behavioural Changes

Understanding Branding

Competitor Analysis

Market Analysis

Product Analysis

 

Semester 5: Search Engine Optimisation

Introduction To SEO

Technical SEO

Keyword Research Process

Content Planning and Creation

On-Page SEO

 

Semester 6: Search Engine Marketing

Understanding Consumer Journey

SERP Overview

Introduction to Google Ads

Google Search Network (GSN)

Google Display Network (GDN)

Campaign Types and Objectives

Advanced Diploma in Digital Marketing
 at 
CABA INNOVATIVES 
Entry Requirements

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  • Not mentioned

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Advanced Diploma in Digital Marketing
 at 
CABA INNOVATIVES 

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