Qtree Technologies
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Digital marketing 

  • Offered byQtree Technologies

Digital marketing
 at 
Qtree Technologies 
Overview

Gain a comprehensive overview of Digital Marketing

Mode of learning

Online

Official Website

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Credential

Certificate

Digital marketing
 at 
Qtree Technologies 
Highlights

  • Earn a certificate after completion
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Digital marketing
 at 
Qtree Technologies 
Course details

What are the course deliverables?
  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing
  • Inbound Marketing
  • Email Marketing
  • Good knowledge in SEM, SEM, SMM, SMO
  • Basics of Wordpress, HTML
More about this course
  • Digital marketing course will enable you to understand and master Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click Marketing (PPC), and Digital Media Marketing
  • With the DM training in Coimbatore at Qtree, we not only help you get expertise in various digital Media aspects such as SEO, Keyword Planning, Social Media Marketing, Email Marketing, Search Engine Marketing, Affiliate Marketing and Google Analytics but also help you with online training, Team/Corporate Training, Placement

Digital marketing
 at 
Qtree Technologies 
Curriculum

MODULE 1: Basics Digital Marketing

Introduction To Online Digital Marketing

Importance Of Digital Marketing

How does Internet Marketing work?

Traditional Vs. Digital Marketing

Significance Of Online Marketing In Real World

Increasing Visibility

Visitors’ Engagement

Bringing Targeted Traffic

Lead Generation

Converting Leads

Performance Evaluation

MODULE 2: Analysis and Keyword Research

Market Research

Keyword Research And Analysis

Types Of Keywords

Tools Used For Keyword Research

Localized Keyword Research

Competitor Website Analysis

MODULE 3: Search Engine Optimization

Introduction To Search Engine Optimization

How Did Search Engine work?

SEO Fundamentals & Concepts

Understanding The SERP

Google Processing

MODULE 4: On Page Optimization

Domain Selection

Hosting Selection

Meta Data Optimization

URL Optimization

Internal Linking

301 Redirection

404 Error Pages

Canonical Implementation

H1, H2, H3 Tags Optimization

MODULE 5: Off Page Optimization

Link Building Tips & Techniques

Difference Between White Hat And Black Hat SEO

Alexa Rank, Domain

Authority, Backlinks

Do’s & Don’ts In Link Building

Link Acquisition Techniques

Directory Submission

Social Bookmarking Submission

Search Engine Submission

Web 2.0 Submission

MODULE 6: SEO Updates and Analysis

Google Panda, Penguin, Humming Bird Algorithm

How To Recover Your Website From Google Penalties

Webmaster And Analytics Tools

Competitor Website Analysis And Backlinks Building

SEO Tools For Website Analysis And Optimization

Backlinks Tracking, Monitoring, And Reporting

MODULE 7: Local Business & Listing

Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business

Creating Local Listing In Search Engine

Google Places Setup (Including Images, Videos, Map Etc)

Placing Web Site On First Page Of Google Search

Lean To Make Free Online Business Profile Page

How To Make Monthly Basis Search Engine Visibility Reports

Verification Of Listing, Google Reviews

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Digital marketing
 at 
Qtree Technologies 

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