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Digital Marketing for CXOs 

  • Offered bySimplilearn
  • Private Institute
  • Estd. 2010

Digital Marketing for CXOs
 at 
Simplilearn 
Overview

Leverage the fundamentals of marketing to support your organization's business goals in this digital age

Duration

1 hour

Mode of learning

Online

Official Website

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Credential

Certificate

Digital Marketing for CXOs
 at 
Simplilearn 
Highlights

  • Earn a certificate of completion from Simplilearn after successful completion
  • Learn from metrics-based campaign evaluation
  • Get segmented approach to customer lifecycle
  • Lifetime access to high-quality self-paced eLearning content curated by industry experts
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Digital Marketing for CXOs
 at 
Simplilearn 
Course details

Who should do this course?
  • For leaders across industries, business professionals, leadership teams, and senior management
What are the course deliverables?
  • Marketing concepts
  • Customer lifetime value
  • RFM analysis
  • Customer journey and personas
  • Customer segmentation
More about this course
  • This course is designed to help CXOs make informed decisions and strategize their online marketing efforts
  • This Digital Marketing for CXOs course covers concepts like customer lifetime value, RFM analysis, customer journey, and touchpoints to help CXOs make informed decisions while adopting a data-driven approach

Digital Marketing for CXOs
 at 
Simplilearn 
Curriculum

Lesson 01 - Overview of the Digital Marketing Evolution

1.1 Faculty Introduction

1.2 Introduction

1.3 The MarTech Landscape

1.4 The Customer Journey

1.5 Measuring the Digital Enterprise

1.6 Marketing Organization Structure

1.7 The Way Forward

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Digital Marketing for CXOs
 at 
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