Digital Marketing Overview
- Offered byAlison
Digital Marketing Overview at Alison Overview
Duration | 5 hours |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Digital Marketing Overview at Alison Highlights
- Earn a certificate after completion of course
Digital Marketing Overview at Alison Course details
Recall how an AIDA marketing funnel works
Analyze the delivery of different content types to potential clients at different stages of the marketing cycle
Demonstrate how to create an AIDA marketing funnel for your business
List the steps in the AIDA Marketing funnel
Analyze how to use Wix email marketing
Describe how to set up landing pages to build an email list
List the methods of information sharing
State five email marketing tips
List the criteria that are essential for a successful webinar
Describe the process of driving up registration for a webinar
Explain the useful tools that allow you to connect with your audience
Identify the common mistakes made during the creation of webinars
In this digital marketing course, you will learn about an AIDA marketing funnel and its implementation, which will help you create online marketing strategies including web- and email marketing using platforms such as Wix, for your business
The course describes the various steps that occur when a person enters the awareness stage of a marketing funnel to when a decision is made
Digital Marketing Overview at Alison Curriculum
MODULE 1: Create Digital Marketing & Sales Funnels
Create Digital Marketing & Sales Funnels - Learning Outcomes
Introduction to AIDA
AIDA - Psychology and Application
Steps in AIDA Marketing funnel
The Customers Journey Through An AIDA Marketing Funnel
Building your Marketing Funnel
Create Digital Marketing & Sales Funnels - Lesson Summary
MODULE 2: Email Marketing with Wix
Email Marketing with Wix - Learning Outcomes
Getting Started on Email Marketing
Setting Up Email Autoresponses Sequence
Examples of Email Autoresponse Sequence
More Examples on Email Autoresponse Sequence
Wix Shoutouts, Analytics, & Email Lists
Email Marketing with Wix - Lesson Summary
MODULE 3: Creating a Great Webinar
Creating a Great Webinar - Learning Outcomes
Getting Started on Creating a Great Webinar
What Can A Webinar Do
Successful Webinar Criteria
Find the Right Format
Marketing and Social Media
Creating a Great Webinar - Lesson Summary
MODULE 4: Leading up to Your Webinar
Leading up to Your Webinar - Learning Outcomes
Leading up to Your Webinar
Drive Up Registration
Presentation Tips
Interacting with Your Audience
Mistakes to Avoid
Post Events (Webinar)
Leading up to Your Webinar - Lesson Summary
MODULE 5: Course assessment
Digital Marketing Overview - Course Assessment
Other courses offered by Alison
Student Forum
Anything you would want to ask experts?