Digital Marketing Specialist Masters Program
5.0 /5- Offered bySimplilearn
- Private Institute
- Estd. 2010
Digital Marketing Specialist Masters Program at Simplilearn Overview
Duration | 52 hours |
Mode of learning | Online |
Difficulty level | Advanced |
Credential | Certificate |
Digital Marketing Specialist Masters Program at Simplilearn Highlights
- Get certification of Digital Marketing Specialist from Simplilearn
- World #1 Digital Marketing Course by Search Engine Journal
- Learn with 200+ hours of live interactive learning and 45+ Projects and Case Studies
- Get Facebook Master Classes & AMAs - Facebook Blueprint Exam Voucher worth USD 150
Digital Marketing Specialist Masters Program at Simplilearn Course details
- Anyone who is looking to further his or her career in digital marketing should take this digital marketing course, especially those seeking leadership positions. Any of these roles can benefit from this Digital Marketing certification training:
- Marketing Managers
- Digital Marketing Specialists
- Marketing or Sales Professionals
- Management, Engineering, Business, or Communication Graduates
- Entrepreneurs or Business Owners
- Marketing Consultant
- This digital marketing certification course will help you to:
- Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
- Become competent in planning, managing, and executing integrated multi-channel campaigns
- Lead digital marketing teams and digital marketing initiatives for your organization
- Understand how digital marketing disciplines all work together and how to optimize your use of each one
- Masters Program gives an in-depth understanding and advanced knowledge of the 8 most important digital marketing domains - Search Engine Optimization, Social Media Marketing, Pay-Per-Click, Conversion Optimization, Digital Analytics, Content Marketing, Mobile Marketing, and Email Marketing. The course includes real-world projects and virtual simulations for gaining domain experience.
- The Digital Marketing Specialist Masters Program is designed to transform you into a complete digital marketer with expertise across the top eight digital marketing domain- search engine optimization, social media marketing, pay-per-click, conversion optimization, digital analytics, content marketing, mobile marketing & email marketing.
- Course Fees: Rs. 59999
Digital Marketing Specialist Masters Program at Simplilearn Curriculum
Digital Marketing Certified Associate (DMCA) - Online Flexipass
Introduction
Introduction to SEO
On Page Optimization
Off Site Optimization
Duplicate Content
Keyword Research and Competitive Intelligence
Design and Architecture
Introduction to Social Media
Making the Message Stick and Spread
Social Media Channels
Engaging with Influencers
Listening and Reputation Management
Social Media Measurement
Introduction to Content Marketing
Content Marketing Strategy
Overseeing a Content Marketing Program
Content Marketing Tactics
Social Media Platforms
Content Marketing Budget and Measurement
Introduction to Email Marketing
Spam
The Mailing List
Elements of an Email
Measurement
Marketing Automation
Introduction to Mobile Marketing
Products and Services
Incentives and Loyalty Programs
Location Opportunities
Mobile Advertising
Mobile Audiences
Introduction to PPC
Account Hierarchy and Structure
The Buying Fuweb anannel
The PPC Auction
PPC Targeting Options
Keyword Research
Introduction to Conversion Optimization
Building Momentum
Understanding Personas
Landing Pages
Copywriting
Designing for Conversion
Introduction to Web Analytics
Key Performance Indicators
Segmentation
Qualitative Data
Experimentation and Testing
Competitive Intelligence
Google Analytics Advanced Table Filtering
Google Analytics Analytics Intelligence
Google Analytics Mobile Application Tracking
Google Analytics Multiple Goals and Goal Types
Google Analytics Tracking Unique Visitors
Google Analytics Custom Data Alerts
Introduction to AdWords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Facebook Advertising
Facebook Marketing
YouTube and Video Marketing
Topic Creating a Digital Marketing Strategy
Topic Targeting Audience
Topic Plan the Right Channel Mix
Topic Campaign Management
Topic Campaign Measurement
Advanced Web Analytics
Introduction to Web Analytics Opportunity, Options, Benefits
Web Analytics
Web Analytics Fundamentals Key Definitions and Framework
Google Tag Manager
Key Performance Indicators Simplified Part
Key Performance Indicators Simplified Part
Finding the Right KPIs for Your Business Type
Understanding KPIs Through Email Marketing Analytics
Segmentation, Part Introduction and Segment Types
Segmentation, Part Techniques, Nuances, and Amazing Features
Segmentation, Part Twelve Incredible Advanced Segments
Five Wonderful Web Analytics Reports
Website Path Analysis A Sweet Web Analytics Waste of Time
Data Driven Tough Decision Making
Business Impact Analysis Part Macro and Micro Conversions
Business Impact Analysis Part Computing Economic Value
Beginner's Guide to Advanced Web Data Analysis, Part Site, Marketing, Visits
Beginner's Guide to Advanced Web Data Analysis, Part Fix Things, Entice Users
Beginner's Guide to Advanced Web Data Analysis, Part Focus on Acquisition
Beginner's Guide to Advanced Web Data Analysis, Part Reduce Cost, Increase Revenue
Beginner's Guide to Advanced Web Data Analysis, Part Analyze Unknown Unknowns
Website Surveys, Part Solving for What + Why
Website Surveys, Part Types, Invitations, and Best Practices
Crowdsourced Voice of Customer Surveys, Testing, and Analysis
Introduction to Experimentation and Testing Why You Can't Live Without It
Experimentation and Testing, Part AB Splits Demystified
Experimentation and Testing, Part Multivariate Testing Demystified
Competitive Intelligence Collection, Part Using Toolbar, Panel, and ISP Data
Competitive Intelligence Collection, Part Using Search Engine, Vendor, VOC, and Other Data
Competitive Intelligence Analysis, Part Analyzing Website Performance
Competitive Intelligence Analysis, Part Analyzing Search Data and Audience
Multi Channel Analytics, Part
Multi Channel Analytics, Part
Multi Channel Analytics, Part
Multi Channel Analytics, Part
Strategic Dashboards
Rules for Dashboard Revolutionaries
Clever Dashboard Modules
Line of Sight Framework
Measuring RSS
Multi Channel Attribution
Social Media Analytics, Part Conversation Rate
Social Media Analytics, Part Amplification Rate
Social Media Analytics, Part Applause Rate
Social Media Analytics, Part Economic Value
Social Media Analytics, Part Tools
Facebook Analytics
Google Analytics Advanced Table Filtering
Google Analytics Analytics Intelligence
Google Analytics Mobile Application Tracking
Google Analytics Multiple Goals and Goal Types
Google Analytics Tracking Unique Visitors
Google Analytics Custom Data Alerts
Quiz
Course Feedback
Advanced Search Engine Optimization
Introduction to Search Engine Optimization
Four Dimensions of SEO
A Brief History of SEO
SEO Best Practices, Part Signals of an Optimized Page
SEO Best Practices, Part URL Best Practices
SEO Best Practices, Part Title Tags and META Descriptions
SEO Best Practices, Part Images, Copy, and Other On Page Factors
Keyword Research, Part Core Keyword Concepts
Keyword Research, Part Keyword Value and Strategy
Keyword Research, Part Research Demonstration
KOB Analysis, Part KOB Analysis Concepts
KOB Analysis, Part KOB Demonstration
Keyword Research Tools
Introduction to Site Architecture and Taxonomy
Information Architecture for SEO, Part
Information Architecture for SEO, Part
SEO Best Practices, Part Domain Optimization
SEO Best Practices, Part Breadcrumbs, Canonicalization, and Sitemaps
SEO Best Practices, Part Duplicate Content
SEO Best Practices, Part Robots txt and Redirects
SEO Best Practices, Part Site Speed and Other Best Practices
Sitemaps Reviewing Good and Bad Sitemaps
A Guide to Linkbuilding, Part Why Links Are So Important
A Guide to Linkbuilding, Part The Linkbuilding Process
A Guide to Linkbuilding, Part Equity Education
A Guide to Linkbuilding, Part Prospecting for Links
A Guide to Linkbuilding, Part Competitor Backlinks
A Guide to Linkbuilding, Part Approach Assessm
SEO for Local Business, Part Introduction to Local Search
SEO for Local Business, Part Understanding Local Search Ranking Factors
SEO for Local Business, Part Optimizing Your Local Presence
Site Audits, Part Introduction to Site Audits
Site Audits, Part Content and Crawl Issues
Site Audits, Part Sitemap, Robots txt, and Canonicalization Issues
Site Audits, Part Information Architecture, Internal Link, and Inbound Link Issues
Site Audits, Part Image, Title, Meta Description, and Site Speed Issues
Establishing an Audit Framework w
Content Creation and SEO Strategy Post Panda How the Panda Update Changed SEO
Understanding the Penguin Update, Part Overview
Understanding the Penguin Update, Part Link Health Checks
Understanding Google's Hummingbird Update
Tracking SEO Performance
Search Engine Optimization Analytics
Analytics for SEO Marketers, Part Activity on Websites
Analytics for SEO Marketers, Part Activity on Search Engines
Careers in Online Marketing, Part Growth and Opportunity
Careers in Online Marketing, Part Choosing Your Path
Careers in Online Marketing, Part Getting the Job
Launching and Managing Your SEO Consultancy
Introduction to SEO Tools
A Guide to Moz Tools
Quiz
Course Feedback
Advanced Pay Per Click (PPC)
Introduction to PPC Advertising
Psychology of Search
The Search Opportunity
The Buying Cycle
Quick Note on User Interfaces
Introducing Keywords, Part Keyword Basics and Keyword Organization
Introducing Keywords, Part The Long Tail and Keyword Discovery
Understanding Match Types
Managing Search Queries and Negative Keywords
How to Add Keywords
Creating Compelling Ad Copy, Part Connecting Search Queries to Websites
Creating Compelling Ad Copy, Part Trademarks and Dynamic Insertion
Ad Extensions
Landing Pages Where to Send Your PPC Traffic
Ad Copy Testing
Account Settings and UI Walkthrough
Campaign Settings, Part Location and Language Targeting
Campaign Settings, Part Types, Budget, and Reach
Setting and Measuring Goals
ROAS, Conversion, and Setting Initial Bids
Effective Bid Strategies, Part Bidding Options
Effective Bid Strategies, Part Setting Bids
How to Extract Valuable Data
PPC Introduction to Display Advertising
Advanced Display Targeting, Part Advanced Targeting Options
Advanced Display Targeting, Part Taking Action
Image and Video Ads
Remarketing
Ad Group Organization
Campaign Organization
Working with Multiple Accounts
Introduction to Quality Score
Working with Quality Score Part
Working with Quality Score Part
Pivot Tables and Quality Score
Creating, Launching, and Managing a PPC Account, Part
Creating, Launching, and Managing a PPC Account, Part
Strategy Documentation and Implementation
Landing Page Testing
Advanced Testing Techniques
Building the Perfect Landing Page
Save Time with AdWords Editor and Excel
Quiz
Course Feedback
Advanced Social Media
Introduction to Social Media Part The Importance of Social Media
Introduction to Social Media Part Social Media Channels
Introduction to Social Media Part Business Impact
Introduction to Social Media Part The Social Media Conversation
Social Media Strategy Part , The Challenge of Social Media
Social Media Strategy Part , Goals, Micro Goals, and Tactics
Social Media Strategy Part , Campaign Hooks
Social Media Strategy Part , The Value of a Social Media Strategy
Understanding Paid, Earned, and Owned, Part Defining Media Types
Understanding Paid, Earned, and Owned, Part Balancing Costs and Value
Understanding Paid, Earned, and Owned, Part Creati
Social Sharing, Part The Basics of Social Sharing
Social Sharing, Part What Motivates Social Sharing and Interest?
Social Sharing, Part Brainstorming Socially Share
Blogging for Business, Part What Makes Blogs Essential
Blogging for Business, Part Content Marketing Plans
Blogging for Business, Part Cross Channel Content Support
Finding and Communicating with Influencers, Part Finding Your Influencers
Finding and Communicating with Influencers, Part The Perfect Pitch
Finding and Communicating with Influencers, Part Working With Influencers
Video and YouTube Marketing, Part Establishing a Video Marketing Strategy
Video and YouTube Marketing, Part Gaining Exposure and Measuring Impact
Video and YouTube Marketing, Part Leveraging Mobile Video
Video and YouTube Marketing, Part Promoting and Me
YouTube Advertising, Part YouTube for Business
YouTube Advertising, Part Make a Client Video
YouTube Advertising, Part Promote Your Client Video
YouTube Advertising, Part Data, Metrics, and Analy
Facebook Analytics
Social Networking Overview
Facebook Marketing, Part Understanding Facebook
Facebook Marketing, Part Getting Started on Facebook
Facebook Marketing, Part Understanding the Facebook Algorithm and News Feed
Facebook Advertising, Part Understanding Facebook Ads
Facebook Advertising, Part Choosing Your Ad Type
Facebook Advertising, Part Facebook Ad Targeting
Leveraging Twitter, Part Understanding Twitter
Leveraging Twitter, Part Twitter Marketing Foundations
Leveraging Twitter, Part Twitter Search and Twitter Cards
Leveraging Twitter, Part Define a Goal and Create a Strategy
Leveraging Twitter, Part Twitter Tools
Twitter Advertising, Part Understanding the Options
Twitter Advertising, Part Understanding Targeting and Bids
Twitter Advertising, Part Advanced Twitter Targeting with TV Ads
Twitter Advertising, Part Increased Ad Engagement with Twitter Cards
Online Reputation Management, Part What to Measure
Online Reputation Management, Part Tools of the Trade
Online Reputation Management, Part What to Listen For
Online Reputation Management, Part Five Steps to Smart Reputation Management
Social Media Measurement, Part Introduction to Social Media Measurement
Social Media Measurement, Part Social Metrics
Social Media Measurement, Part Finding and Fixin
Social Media Analytics, Part Conversation Rate
Social Media Analytics, Part Amplification Rate
Social Media Analytics, Part Applause Rate
Social Media Analytics, Part Economic Value
Social Media Analytics, Part Tools
Pinterest Marketing, Part Understanding Pinterest's Potential
Pinterest Marketing, Part Putting Pinterest to Work
Pinterest Marketing, Part Building a Pinterest Strategy
Pinterest Marketing, Part Pinterest Measurement
Pinterest Advertising
Quiz
Course Feedback
Advanced Content Marketing (Elective)
What Is Content Marketing?
Documented Content Strategy
Revising Your Content Strategy
Publishing New Content
Effective B B and B C Tactics
Top Challenges for Content Marketers
Influencer Marketing, Part Discovering Influencers
Influencer Marketing, Part Nurturing Relationships
Influencer Marketing, Part Demonstrating Impact
Tracking ROI
UTM Tracking Parameters, Part Tracking Parameter Concepts
UTM Tracking Parameters, Part Tracking Parameter Examples
Effective Social Media Platforms
Hashtag Marketing
Blogs and eNewsletters
Video and YouTube Marketing, Part Establishing a Video Marketing Strategy
Video and YouTube Marketing, Part Gaining Exposure and Measuring Impact
Video and YouTube Marketing, Part Leveraging Mobile Video
Video and YouTube Marketing, Part Promoting and Measuring Mobile Video
The Most Effective Video Marketers
In Person Events and Webinars
Content Marketing for B B Small Businesses
Content Marketing for B B Enterprise Businesses
Content Marketing for Manufacturing Businesses
Content Marketing for Technology Businesses
Content Marketing for Nonprofit Businesses
Quiz
Course Feedback
Advanced Conversion Optimization (Elective)
Introduction to Conversion Optimization
Mastering the Conversion Trinity Steps to Increase Conversion
Developing an Optimization Framework
The Four Personas
Persuasive Planning Using Personas
Buyer Legends
Designing for Conversion
Building the Perfect Landing Page
Mobile Landing Pages
The Minute Visitor
The Testing Cycle
Eye Tracking, Heat Maps, and Visual Clarity
Conversion Optimization Toolbox
Establishing Credibility with Your Users
Everything You Always Wanted to Know About Us
Maintaining Scent
Attention Interest Decision Action Satisfaction (AIDAS)
Maintaining Scent in Email and Social
Optimizing Web Copy
The Voice of the Customer
Creating Engaging Blog Titles
Increasing Blog Conversions
Intelligent Email Marketing
Analytics for Optimization How to Find Where to Optimize
Key Performance Indicators Simplified Part
Key Performance Indicators Simplified Part
Unactionable KPI Analysis Techniques
Tips for Top Converting Websites
Converting on Social Media Trends
Tips To Reduce Shopping Cart Abandonment
Seven Must Have Product Page Elements
Optimizing Non Ecommerce Product Pages ( )
Keys to Amazon's Success
Conversion Mathematics
How to Boost Conversions with PPC
Writing Relevant PPC Ads to Maximize Conversions
PPC Optimization The Road To Recovery
Quiz
Course Feedback
Advanced Mobile Marketing (Elective)
Introduction to Mobile Marketing
What Mobile Device is Right for You?
Campaign Delivery Options SMS and MMS Messaging
Campaign Delivery Options Mobile Applications
Campaign Delivery Options Mobile Websites
App Marketing
Campaign Delivery Options QR Codes
Campaign Delivery Options Augmented Reality
Campaign Delivery Options Interactive Voice Response (IVR)
Mobile and Traditional Marketing
Mobile Advertising
Mobile Marketing and Search
Programmatic Ad Buying
Mobile Incentive Opportunities
Mobile Loyalty Programs
Mobile and Social Media
Content Marketing for Mobile
Mobile and Social Media Channels
Facebook Advertising for Mobile
Mobile Marketing Location Based Services
Beacons, Part Opportunities and Challenges
Beacons, Part Employing Beacons
Mobile Marketing Rules and Regulations
Mobile Campaign Compliance
Responsive Design
Converting Non Mobile Websites
Responsive Design
Converting Non Mobile Websites
Careers in Mobile Marketing
Quiz
Course Feedback
Advanced Email Marketing (Elective)
Introduction to Email Marketing
Email as Conversation
Creating the Email, Part Name and Subject Lines
Creating the Email, Part Testing, Creative, and Design
Email Landing Pages
List Building Tactics
Opt In Techniques
Managing and Segmenting Lists
Spam and Legal Issues
Avoiding Blacklists and Spam Filters
Email Service Providers
Leveraging Facebook for Email
Marketing Automation Introduction
Key Elements of Marketing Automation
How Automation Works
A Better Method of Communication
Lead Capture and Nurture
Implicit and Explicit Data
Defining Customer Value
An Automation Pathway, Part Determine Goals and Strategy
An Automation Pathway, Part Determine Your Plan
Email Measurement, Part Valuable Email Metrics
Email Measurement, Part Advanced Email Analysis
UTM Tracking Parameters, Part Tracking Parameter Concepts
UTM Tracking Parameters, Part Tracking Parameter Examples
Quiz
Course Feedback
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