Discover Digital Marketing

Offered byOpenClassrooms

Discover Digital Marketing
at
OpenClassrooms
Overview

Duration	8 hours
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Discover Digital Marketing
at
OpenClassrooms
Highlights

Course duration - 8HOURS
Program type - Certification
Difficulty level - BEGINNER

Discover Digital Marketing
at
OpenClassrooms
Course details

Skills you will learn

Digital marketing Advertising Marketing SEO Customer Relationship Marketing Planning

More about this course

Have you ever wondered how to promote a brand? Attract more visitors to a site? Convert prospects into customers, and then turn them into ambassadors? Then you have come to the right place.
You might already know what online advertising, SEO, emailing, or community management involves. If so, you are familiar with some digital marketing branches -but there are so many that you might wonder where to start.
If you're starting out, the term "digital marketing" might not be clear to you. But don't worry! In this introductory course, we'll start from scratch. You will gradually learn the fundamentals and essential techniques of this fascinating field.
Once you've completed the first part of this course, you will be able to explain the concept of digital marketing to a beginner.
In the second part, you'll learn how to develop an actionable digital marketing strategy and integrate it into a marketing plan.
Finally, once you've mastered the basics, I'll show you how to improve the performance of your digital marketing activity at each level of the customer relationship.
By the time you complete this course, you'll have the knowledge and skills to get started in digital marketing. I've done everything to make it as interesting and comprehensive as possible; whether you're a beginner or not, don't wait: take this course right now!

Discover Digital Marketing
at
OpenClassrooms
Curriculum

Part #1 - Identify the Benefits of Digital Marketing

Part #2 - Create a Digital Marketing Plan to Reach Your Goals

Part #3 - Monitor the Performance of a Marketing Campaign

Discover Digital Marketing
at
OpenClassrooms
Faculty details

Mike Weston

Designation : I wear many hats, including Advisor, Mentor, NED, Keynote Speaker and Author. I am the founder of SMTW Advisory

Guillaume Parrou

Designation : Directeur produit et power learner

Sam Killip

Designation : I have worked in digital marketing for 10 years, as a planner, a strategist and a research consultant. I currently work at askattest.com.