Email Marketing Course
- Offered byIntellipaat
Email Marketing Course at Intellipaat Overview
Duration | 45 hours |
Mode of learning | Online |
Credential | Certificate |
Email Marketing Course at Intellipaat Highlights
- Earn a certificate of completion from Intellipaat
- Get 24x7 support
- Get lifetime free upgrade
- 50 hours project & exercises for learning
Email Marketing Course at Intellipaat Course details
- For Internet Marketers
- For Bloggers
- For Entrepreneurs
- For Business Development and Marketing professionals
- For Affiliate Marketers
- For Digital Marketing professionals
- Elements of an email
- ESPs and their features
- Laws of emails
- Email lists
- Email campaign measurements
- The instructors of this Email Marketing training online will help you become an expert in the core concepts and techniques of this domain, such as email correspondence and its types, building campaigns, maintaining email lists, spam laws, etc
- This course aims to make you a certified Email Marketing professional with the help of our trainers, having years of industry experience
Email Marketing Course at Intellipaat Curriculum
Module 1 - Email Elements
Primary elements of an email
Email correspondence types
Email clients
Spam definition
Module 2 - Email Service Providers
What are email service providers (ESPs)?
Typical account features of ESPs
Developing a campaign
Reporting the features of ESPs
Legal responsibilities
Module 3 - Email Lists
Email list importance
Building subscriber lists
Techniques of creating lists
Disclosure of a subscriber
Subscribing and unsubscribing
Managing and maintaining a list
Optimizing the list with segmentation
Module 4 - Email Laws and Regulations
Privacy and ownership of data
California Consumer Privacy Act (CCPA)
GDPR
Laws and regulations on spam
How to prevent sending spam?
Reputation and deliverability of a sender
Module 5 - Measurements of an Email Campaign
Email funnel visualization: List quality and deliverability
Email funnel visualization: Conversion and engagement
Landing page essentials
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