NUS-ISS - Engaging in Persuasive and Credible Communication
- Offered byCoursera
Engaging in Persuasive and Credible Communication at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Engaging in Persuasive and Credible Communication at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Engaging in Persuasive and Credible Communication at Coursera Course details
- In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.
- Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you.
- By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.
Engaging in Persuasive and Credible Communication at Coursera Curriculum
Persuasive and Credible Communication: An Overview
Specialisation Introduction Video
Why Persuasion?
The journey ahead
Persuasion versus Manipulation
What is persuasion?
Credibility in Persuasion
Three Elements of Credibility
The Language of Trust
Instructions for Practice Quiz 3
Quiz 1
Practice Quiz 2
Practice Quiz 3
Summative Quiz 1
Reflection 1
Principles of Persuasive Writing
Understanding your audience
Analysing your audience
Rules for Effective Writing
Ways to establish credibility
The persuasion map
The AIDA framework
Additional Resources
Practice Quiz: Discover your Personality
Additional Resources
Persuasive Writing in a Globalised World
Globalisation & the professional workplace
The five dimensions of culture
Credibility across cultures
Writing a Cover letter
Additional Resources
Reflection
Reflection 2
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