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English for Effective Business Writing 

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English for Effective Business Writing
 at 
Coursera 
Overview

Duration

26 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

English for Effective Business Writing
 at 
Coursera 
Highlights

  • 71%
    got a tangible career benefit from this course.
  • Earn a shareable certificate upon completion.
  • Flexible deadlines according to your schedule.
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English for Effective Business Writing
 at 
Coursera 
Course details

More about this course
  • This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project.
  • After completing this course, you will be able to:
  • - write business emails
  • - write an executive summary
  • - write persuasively in English
  • - adapt content to purpose, context and audience
  • - use appropriate style and tone of writing for business purposes

English for Effective Business Writing
 at 
Coursera 
Curriculum

Welcome Module

Introduction to our Specialization

How this course is organized

Objectives and outcomes

Learning how to learn

Learning vocabulary

The HKUST grammar guide

Business writing genres

Business writing genres

Business letters, memos and emails: The basics

Report writing

The writing process, part 1

Challenging grammar: -ing vs. -ed

Objectives and outcomes

Objectives and outcomes

Vocabulary list

Commonly confused words

Sentence pattern you should know #1

Vocabulary quiz

Challenging grammar: -ing vs. -ed

Module 2 Quiz

Writing emails

Effective emailing

Context and directness

Writing to persuade

Rhetorical devices

The writing process, part 2

Paragraphing

Challenging grammar: Missing verb 'to be'

Objectives and outcomes

What do we mean when we say, 'rhetoric'?

The concept of kairos

Peer-review practice: Sample persuasive email

Objectives and outcomes

Vocabulary list

Sentence pattern you should know #2

Peer review practice: Sample email

Using the Direct Approach practice

Writing to persuade practice

Peer-review practice: Persuasive email

Vocabulary quiz

How concise are you?

Pattern #2 Independent Clause: Appositive

Module 3 Quiz

Peer review practice

Writing memos

Writing memos

Audience, purpose, tone and style

Plain English

Gender sensitive language

Active and passive voice

Challenging grammar: Comma splice

Objectives and outcomes

Objectives and outcomes

Vocabulary list

Sentence patterns you should know #3 & #4

Reasons to use the passive voice

Tone & Style ? Avoid using clichés in your writing

Peer review practice: Sample memo with errors

Peer-review practice: Sample memo

Plain English practice

Vocabulary quiz

Practising your active and passive voice

Tone & Style ? Avoid using clichés in your writing

Module 4 Quiz

Peer review practice quiz for grammar and vocabulary errors

Peer-review practice quiz for memo

Writing executive summaries

Elements of an executive summary

Presenting data

Nominalization

Challenging grammar: Possessive form

Objectives and outcomes

General organization of an executive summary

Linking ideas

Business Case: Sustainable Seafood for a Sustainable Future

Objectives and outcomes

Vocabulary list

Connotation

The prepositional of-phrase

Sentence patterns you should know #5 & #6

Peer-review practice: Sample executive summary

Presenting data

Vocabulary quiz

Module 5 Quiz

Peer-review practice quiz

Concluding module

Post-course survey

Final exam

English for Effective Business Writing
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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