English for Effective Business Writing
- Offered byCoursera
English for Effective Business Writing at Coursera Overview
Duration | 26 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course |
Credential | Certificate |
English for Effective Business Writing at Coursera Highlights
- 71%
got a tangible career benefit from this course. - Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
English for Effective Business Writing at Coursera Course details
- This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project.
- After completing this course, you will be able to:
- - write business emails
- - write an executive summary
- - write persuasively in English
- - adapt content to purpose, context and audience
- - use appropriate style and tone of writing for business purposes
English for Effective Business Writing at Coursera Curriculum
Welcome Module
Introduction to our Specialization
How this course is organized
Objectives and outcomes
Learning how to learn
Learning vocabulary
The HKUST grammar guide
Business writing genres
Business writing genres
Business letters, memos and emails: The basics
Report writing
The writing process, part 1
Challenging grammar: -ing vs. -ed
Objectives and outcomes
Objectives and outcomes
Vocabulary list
Commonly confused words
Sentence pattern you should know #1
Vocabulary quiz
Challenging grammar: -ing vs. -ed
Module 2 Quiz
Writing emails
Effective emailing
Context and directness
Writing to persuade
Rhetorical devices
The writing process, part 2
Paragraphing
Challenging grammar: Missing verb 'to be'
Objectives and outcomes
What do we mean when we say, 'rhetoric'?
The concept of kairos
Peer-review practice: Sample persuasive email
Objectives and outcomes
Vocabulary list
Sentence pattern you should know #2
Peer review practice: Sample email
Using the Direct Approach practice
Writing to persuade practice
Peer-review practice: Persuasive email
Vocabulary quiz
How concise are you?
Pattern #2 Independent Clause: Appositive
Module 3 Quiz
Peer review practice
Writing memos
Writing memos
Audience, purpose, tone and style
Plain English
Gender sensitive language
Active and passive voice
Challenging grammar: Comma splice
Objectives and outcomes
Objectives and outcomes
Vocabulary list
Sentence patterns you should know #3 & #4
Reasons to use the passive voice
Tone & Style ? Avoid using clichés in your writing
Peer review practice: Sample memo with errors
Peer-review practice: Sample memo
Plain English practice
Vocabulary quiz
Practising your active and passive voice
Tone & Style ? Avoid using clichés in your writing
Module 4 Quiz
Peer review practice quiz for grammar and vocabulary errors
Peer-review practice quiz for memo
Writing executive summaries
Elements of an executive summary
Presenting data
Nominalization
Challenging grammar: Possessive form
Objectives and outcomes
General organization of an executive summary
Linking ideas
Business Case: Sustainable Seafood for a Sustainable Future
Objectives and outcomes
Vocabulary list
Connotation
The prepositional of-phrase
Sentence patterns you should know #5 & #6
Peer-review practice: Sample executive summary
Presenting data
Vocabulary quiz
Module 5 Quiz
Peer-review practice quiz
Concluding module
Post-course survey
Final exam