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UPenn - English for Media Literacy 

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English for Media Literacy
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Coursera 
Overview

Duration

42 hours

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Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

English for Media Literacy
 at 
Coursera 
Highlights

  • 43% started a new career after completing these courses.
  • Earn a shareable certificate upon completion.
  • Flexible deadlines according to your schedule.
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English for Media Literacy
 at 
Coursera 
Course details

More about this course
  • Welcome to English for Media Literacy, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
  • To enroll in this course for free, click on ?Enroll now? and then select "Full Course. No certificate."
  • This course is designed for non-native English speakers who are interested in learning more about U.S. media literacy. In this course, you will explore different types of mass media, such as newspapers, magazines, television, and social media. This course will also give you the opportunity to develop a broader understanding of the role media plays in our lives, while building your vocabulary and giving you the language skills needed to analyze what you read and watch. The first unit in this course will provide an introduction to media literacy and give you an opportunity to evaluate your own media literacy level. In unit 2, you will learn how to identify facts versus opinions in the media. The next unit in the course will focus on the differences between social media and traditional media, while unit 4 will look at how gender and identity are covered in the media. In the final unit of the course, you will demonstrate your increased media literacy by through a culminating final project on social media.
  • Development of this course was funded by the U.S. Department of State Bureau of Educational and Cultural Affairs Office of English Language Programs. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.
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English for Media Literacy
 at 
Coursera 
Curriculum

Unit 1: Introduction to Media Literacy

Course Overview: Introduction to Media Literacy

Course Overview: Topics, Assessments, Games & Activities

Media is Everywhere

Listening: Interview with William Cowen...

Language Focus: Previewing Texts

Unlockable Achievement 1

What is Media Literacy?

Part 1: How Can we Analyze Media Messages?

Unlockable Achievement 2

Part 2: How Can we Analyze Media Messages?

Language Focus: Skimming and Scanning

Online Learning Opportunities to Extend Your Skills

Overview of the Unit

BASIC: Can you Separate Fact from Fiction?

ADVANCED: Can you Separate Fact from Fiction?

BASIC: Debate over Free Press in Ukraine Suffers from Old Stereotypes

ADVANCED: Debate over Free Press in Ukraine Suffers from Old Stereotypes

Game: Unit 1 Vocabulary Flashcards

Supplemental Reading: More to it! Media Literacy

Supplemental Reading: Make up your Own Mind. These Mobile News Apps Can Help.

Check Your Understanding: William Cowen Interview

Game 1: Preview the Text

Unit 1 Assessment 1: Self-Assessment of Media Literacy Skills

Check Your Understanding: "Can you Separate Fact from Fiction?"

Check Your Understanding: "Debate over Free Press in Ukraine Suffers from Old Stereotypes"

Game 2: Skimming and Scanning

Game 3: Vocabulary Practice

Check Your Understanding: "More to it! Media Literacy"

Game: Review Previewing a Text

Check Your Understanding: "Make up your Own Mind. These Mobile News Apps Can Help."

Game: Review Skimming and Scanning

Unit 2: Types of Media: Traditional vs. Social

What is Traditional Media?

What is Social Media?

Unlockable Achievement 3

Language Focus - Comparative Adjectives

Overcoming Bias: The Power of Social Media

Using Social Media to Support Causes

Language Focus - Reductions

Part 1: The Reliability of Social Media (Editing/Doctoring Content)

Unlockable Achievement 4

Part 2: The Reliability of Social Media (Credibility)

The Language of New Media

Overview of the Unit

Study Finds Most Americans Get News from Social Media

BASIC: 5 Ways Social Media Helps Syrian Refugees

ADVANCED: 5 Ways Social Media Helps Syrian Refugees

Real or Not? Snowboarder's Video in Question

Game: Unit 2 Vocabulary Flashcards

EU Piles Pressure on Social Media Over Fake News

Supplemental Reading: The Town that Runs on Twitter

Supplemental Reading: It's about How you Communicate your Message

Game 1: Categorize each Media Example with Its Type (Traditional or Social)

Check Your Understanding: "Study Finds Most Americans Get News from Social Media"

Game 2: Replace the Adjective with a Comparative Form

Check Your Understanding: "5 Ways Social Media Helps Syrian Refugees"

Game 3: Choose the Correct Reduced Form

Check Your Understanding: "Real or Not? Snowboarder's Video in Question"

Game 4: Vocabulary Review: Fill in the Blank

Checking Your Understanding: "EU Piles Pressure on Social Media Over Fake News"

Check Your Understanding: "The Town that Runs on Twitter"

Game: Grammar Practice - Reductions

Check Your Understanding: "It's about How you Communicate your Message"

Game: Identify the Positive Aspects of Social Media from the Sentence Bank

Unit 3: Advertising

What is Advertising?

Thinking Critically about Advertisements

How do Advertisers Target Audiences?

Listening: Interview with Nancy Bollinger

Unlockable Achievement 5

Language Focus - Order of Adjectives

Features of a Print Advertisement

Features of Radio and Television Advertisements

Language Focus - Intensifiers (Normal vs. Strong Adjectives)

Using the Internet to Advertise

Analyzing Advertisements

Sample Analysis of an Advertisement

Unlockable Achievement 6

Unlockable Achievement 7

Overview of the Unit

AI Cameras Aim to Guess Shopper?s Age, Sex and Mood

BASIC: Internet Ads Outpace Print for First Time

ADVANCED: Internet Ads Outpace Print for First Time

Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media

Written Assessment Instructions & Model Answer

Game: Unit 3 Vocabulary Flashcards

Digital Ads, Social Media Hide Political Campaign Messaging

New TV Advertisements Shock Viewers

Check Your Understanding: Interview with Nancy Bollinger

Check Your Understanding: "AI Cameras Aim to Guess Shopper?s Age, Sex and Mood"

Game 1: Match the Target Audience with the Product

Game 2: Put the Adjectives in the Correct Order

Unit 3 Assessment 1: Advertising, thinking critically about ads, and targeting audiences

Game 3: Choose the Correct Intensifier

Check Your Understanding: "Internet Ads Outpace Print for First Time"

Check Your Understanding: "Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media"

Check Your Understanding: "Digital Ads, Social Media Hide Political Campaign Messaging"

Bonus Game: Intensifier Use

Check Your Understanding: "New TV Advertisements Shock Viewers"

Bias in the Media

How Are Media Messages Created and Shared?

What is Media Bias?

Unlockable Achievement 8

PART 1: Language Focus- Expressing Opinions using Modals (should, must, could, might)

PART 2: Language Focus- Expressing Opinions using Modals (should, must, could, might)

Bias by Omission

Unlockable Achievement 9

Bias by Placement

Language Focus - Connotation vs. Denotation

Bias by Spin

Overcoming Bias

Overview for Unit 4 Assessment 2 & Sample Bias Analysis

Unlockable Achievement 10

Overview of the Unit

BASIC: For the Press, Elections are a Test of Accountability

ADVANCED: For the Press, Elections are a Test of Accountability

Are Facebook?s Trending Topics Unfair?

Instructions for Peer-reviewed Unit 4 Written Assessment 2

Game: Unit 4 Vocabulary Flashcards

Supplemental Reading: Are Biased Sources Replacing Standard News Networks in America?

Facebook Checks Its Bias

Check Your Understanding: "For the Press, Elections are a Test of Accountability"

Game 1: Choose the Correct Modal

Check Your Understanding: "Are Facebook?s Trending Topics Unfair?"

Game 2: Denotations and Connotations

Game 3: Identifying Negative Connotations

Check Your Understanding: "Are Biased Sources Replacing News Networks?"

Game: Bias by Omission, Placement, or Spin?

Game: Positive/Neutral and Negative Connotations

Check Your Understanding: "Facebook Checks Its Bias"

Diversity and the Media

What is Diversity?

Why is it Important for the Media to be Diverse?

Unlockable Achievement 11

Language Focus: Using Negatives (not, no, never, hardly ever)

Race and Ethnicity in the Media

Culture in the Media

Women in the Media

Unlockable Achievement 12

Language Focus: Transitions

Diversity and Identity

Course Conclusion

Overview of the Unit

BASIC: Minorities See Improvement, Demand More Diversity on US Television

ADVANCED: Minorities See Improvement, Demand more Diversity on US Television

Study Examines Racial Bias in US Sports Reporting

Report: Americans Know Little about Native Americans

UN to Advertisers: Go Beyond the Female Stereotypes

BASIC: Social Media Highlights Sexism in Olympics Coverage

ADVANCED: Social Media Highlights Sexism in Olympics Coverage

Rising Number of Chinese, Asian Faces in Hollywood

Game: Unit 5 Vocabulary Flashcards

Supplemental Reading: Women Journalists Keep the News Coming

Supplemental Reading: Giving Voice to Sesame Street's First Afghan Muppet

Check Your Understanding: "Minorities See Improvement, Demand more Diversity on US Television"

Game 1: Choose the Correct Negative for the Sentence

Unit 5 Assessment 1: True or False: Media Diversity

Check Your Understanding: "Study Examines Racial Bias in US Sports Reporting"

Check Your Understanding: "Report: Americans Know Little about Native Americans"

Checking Your Understanding: "UN to Advertisers: Go Beyond the Female Stereotypes"

Check Your Understanding: "Social Media Highlights Sexism in Olympics Coverage"

Game 2: Choose the Correct Transition

Checking Your Understanding: "Rising Number of Chinese, Asian Faces in Hollywood"

Game 3: Vocabulary Review

Check Your Understanding: "Women Journalists Keep the News Coming"

Check Your Understanding: "Giving Voice to Sesame Street's First Afghan Muppet"

Game: Review: Transitions in a Text

English for Media Literacy
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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