UPenn - English for Media Literacy
- Offered byCoursera
English for Media Literacy at Coursera Overview
Duration | 42 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course |
Credential | Certificate |
English for Media Literacy at Coursera Highlights
- 43% started a new career after completing these courses.
- Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
English for Media Literacy at Coursera Course details
- Welcome to English for Media Literacy, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
- To enroll in this course for free, click on ?Enroll now? and then select "Full Course. No certificate."
- This course is designed for non-native English speakers who are interested in learning more about U.S. media literacy. In this course, you will explore different types of mass media, such as newspapers, magazines, television, and social media. This course will also give you the opportunity to develop a broader understanding of the role media plays in our lives, while building your vocabulary and giving you the language skills needed to analyze what you read and watch. The first unit in this course will provide an introduction to media literacy and give you an opportunity to evaluate your own media literacy level. In unit 2, you will learn how to identify facts versus opinions in the media. The next unit in the course will focus on the differences between social media and traditional media, while unit 4 will look at how gender and identity are covered in the media. In the final unit of the course, you will demonstrate your increased media literacy by through a culminating final project on social media.
- Development of this course was funded by the U.S. Department of State Bureau of Educational and Cultural Affairs Office of English Language Programs. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.
English for Media Literacy at Coursera Curriculum
Unit 1: Introduction to Media Literacy
Course Overview: Introduction to Media Literacy
Course Overview: Topics, Assessments, Games & Activities
Media is Everywhere
Listening: Interview with William Cowen...
Language Focus: Previewing Texts
Unlockable Achievement 1
What is Media Literacy?
Part 1: How Can we Analyze Media Messages?
Unlockable Achievement 2
Part 2: How Can we Analyze Media Messages?
Language Focus: Skimming and Scanning
Online Learning Opportunities to Extend Your Skills
Overview of the Unit
BASIC: Can you Separate Fact from Fiction?
ADVANCED: Can you Separate Fact from Fiction?
BASIC: Debate over Free Press in Ukraine Suffers from Old Stereotypes
ADVANCED: Debate over Free Press in Ukraine Suffers from Old Stereotypes
Game: Unit 1 Vocabulary Flashcards
Supplemental Reading: More to it! Media Literacy
Supplemental Reading: Make up your Own Mind. These Mobile News Apps Can Help.
Check Your Understanding: William Cowen Interview
Game 1: Preview the Text
Unit 1 Assessment 1: Self-Assessment of Media Literacy Skills
Check Your Understanding: "Can you Separate Fact from Fiction?"
Check Your Understanding: "Debate over Free Press in Ukraine Suffers from Old Stereotypes"
Game 2: Skimming and Scanning
Game 3: Vocabulary Practice
Check Your Understanding: "More to it! Media Literacy"
Game: Review Previewing a Text
Check Your Understanding: "Make up your Own Mind. These Mobile News Apps Can Help."
Game: Review Skimming and Scanning
Unit 2: Types of Media: Traditional vs. Social
What is Traditional Media?
What is Social Media?
Unlockable Achievement 3
Language Focus - Comparative Adjectives
Overcoming Bias: The Power of Social Media
Using Social Media to Support Causes
Language Focus - Reductions
Part 1: The Reliability of Social Media (Editing/Doctoring Content)
Unlockable Achievement 4
Part 2: The Reliability of Social Media (Credibility)
The Language of New Media
Overview of the Unit
Study Finds Most Americans Get News from Social Media
BASIC: 5 Ways Social Media Helps Syrian Refugees
ADVANCED: 5 Ways Social Media Helps Syrian Refugees
Real or Not? Snowboarder's Video in Question
Game: Unit 2 Vocabulary Flashcards
EU Piles Pressure on Social Media Over Fake News
Supplemental Reading: The Town that Runs on Twitter
Supplemental Reading: It's about How you Communicate your Message
Game 1: Categorize each Media Example with Its Type (Traditional or Social)
Check Your Understanding: "Study Finds Most Americans Get News from Social Media"
Game 2: Replace the Adjective with a Comparative Form
Check Your Understanding: "5 Ways Social Media Helps Syrian Refugees"
Game 3: Choose the Correct Reduced Form
Check Your Understanding: "Real or Not? Snowboarder's Video in Question"
Game 4: Vocabulary Review: Fill in the Blank
Checking Your Understanding: "EU Piles Pressure on Social Media Over Fake News"
Check Your Understanding: "The Town that Runs on Twitter"
Game: Grammar Practice - Reductions
Check Your Understanding: "It's about How you Communicate your Message"
Game: Identify the Positive Aspects of Social Media from the Sentence Bank
Unit 3: Advertising
What is Advertising?
Thinking Critically about Advertisements
How do Advertisers Target Audiences?
Listening: Interview with Nancy Bollinger
Unlockable Achievement 5
Language Focus - Order of Adjectives
Features of a Print Advertisement
Features of Radio and Television Advertisements
Language Focus - Intensifiers (Normal vs. Strong Adjectives)
Using the Internet to Advertise
Analyzing Advertisements
Sample Analysis of an Advertisement
Unlockable Achievement 6
Unlockable Achievement 7
Overview of the Unit
AI Cameras Aim to Guess Shopper?s Age, Sex and Mood
BASIC: Internet Ads Outpace Print for First Time
ADVANCED: Internet Ads Outpace Print for First Time
Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media
Written Assessment Instructions & Model Answer
Game: Unit 3 Vocabulary Flashcards
Digital Ads, Social Media Hide Political Campaign Messaging
New TV Advertisements Shock Viewers
Check Your Understanding: Interview with Nancy Bollinger
Check Your Understanding: "AI Cameras Aim to Guess Shopper?s Age, Sex and Mood"
Game 1: Match the Target Audience with the Product
Game 2: Put the Adjectives in the Correct Order
Unit 3 Assessment 1: Advertising, thinking critically about ads, and targeting audiences
Game 3: Choose the Correct Intensifier
Check Your Understanding: "Internet Ads Outpace Print for First Time"
Check Your Understanding: "Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media"
Check Your Understanding: "Digital Ads, Social Media Hide Political Campaign Messaging"
Bonus Game: Intensifier Use
Check Your Understanding: "New TV Advertisements Shock Viewers"
Bias in the Media
How Are Media Messages Created and Shared?
What is Media Bias?
Unlockable Achievement 8
PART 1: Language Focus- Expressing Opinions using Modals (should, must, could, might)
PART 2: Language Focus- Expressing Opinions using Modals (should, must, could, might)
Bias by Omission
Unlockable Achievement 9
Bias by Placement
Language Focus - Connotation vs. Denotation
Bias by Spin
Overcoming Bias
Overview for Unit 4 Assessment 2 & Sample Bias Analysis
Unlockable Achievement 10
Overview of the Unit
BASIC: For the Press, Elections are a Test of Accountability
ADVANCED: For the Press, Elections are a Test of Accountability
Are Facebook?s Trending Topics Unfair?
Instructions for Peer-reviewed Unit 4 Written Assessment 2
Game: Unit 4 Vocabulary Flashcards
Supplemental Reading: Are Biased Sources Replacing Standard News Networks in America?
Facebook Checks Its Bias
Check Your Understanding: "For the Press, Elections are a Test of Accountability"
Game 1: Choose the Correct Modal
Check Your Understanding: "Are Facebook?s Trending Topics Unfair?"
Game 2: Denotations and Connotations
Game 3: Identifying Negative Connotations
Check Your Understanding: "Are Biased Sources Replacing News Networks?"
Game: Bias by Omission, Placement, or Spin?
Game: Positive/Neutral and Negative Connotations
Check Your Understanding: "Facebook Checks Its Bias"
Diversity and the Media
What is Diversity?
Why is it Important for the Media to be Diverse?
Unlockable Achievement 11
Language Focus: Using Negatives (not, no, never, hardly ever)
Race and Ethnicity in the Media
Culture in the Media
Women in the Media
Unlockable Achievement 12
Language Focus: Transitions
Diversity and Identity
Course Conclusion
Overview of the Unit
BASIC: Minorities See Improvement, Demand More Diversity on US Television
ADVANCED: Minorities See Improvement, Demand more Diversity on US Television
Study Examines Racial Bias in US Sports Reporting
Report: Americans Know Little about Native Americans
UN to Advertisers: Go Beyond the Female Stereotypes
BASIC: Social Media Highlights Sexism in Olympics Coverage
ADVANCED: Social Media Highlights Sexism in Olympics Coverage
Rising Number of Chinese, Asian Faces in Hollywood
Game: Unit 5 Vocabulary Flashcards
Supplemental Reading: Women Journalists Keep the News Coming
Supplemental Reading: Giving Voice to Sesame Street's First Afghan Muppet
Check Your Understanding: "Minorities See Improvement, Demand more Diversity on US Television"
Game 1: Choose the Correct Negative for the Sentence
Unit 5 Assessment 1: True or False: Media Diversity
Check Your Understanding: "Study Examines Racial Bias in US Sports Reporting"
Check Your Understanding: "Report: Americans Know Little about Native Americans"
Checking Your Understanding: "UN to Advertisers: Go Beyond the Female Stereotypes"
Check Your Understanding: "Social Media Highlights Sexism in Olympics Coverage"
Game 2: Choose the Correct Transition
Checking Your Understanding: "Rising Number of Chinese, Asian Faces in Hollywood"
Game 3: Vocabulary Review
Check Your Understanding: "Women Journalists Keep the News Coming"
Check Your Understanding: "Giving Voice to Sesame Street's First Afghan Muppet"
Game: Review: Transitions in a Text