IIM Rohtak - Executive Certification Programme in Marketing Analytics
- Offered byNulearn
Executive Certification Programme in Marketing Analytics at Nulearn Overview
Duration | 5 months |
Total fee | ₹60,000 |
Mode of learning | Online |
Credential | Certificate |
Executive Certification Programme in Marketing Analytics at Nulearn Highlights
- Earn a certificate of completion from IIM Rohtak
- Weekend classes schedule
- Case based session for practical learning
- Learn from India's Top faculties
Executive Certification Programme in Marketing Analytics at Nulearn Course details
- For Professionals who are looking to upgrade their career in Marketing Analytics
- For Entrepreneurs, CMO's and Marketing Leads, Functional Managers, Sales & Marketing Professionals
- For Working professionals in an organization with an acumen and interest in Marketing Analytics
- Executive Certificate Program in Marketing Analytics with IIM Rohtak intends to equip the participants with the advanced analytical tools and techniques enabling them to handle the complex marketing problems effectively and confidently
- Appreciating the significance of advanced marketing analytical methods for a business enterprise
- Developing the awareness of various marketing analytics tools, their advantages and limitations
- Developing the cognitive ability to draw logical implications from the analysis and applying them in business decisions
Executive Certification Programme in Marketing Analytics at Nulearn Curriculum
Introduction to Marketing Analytics
Marketing Decision making process
Analytics in Marketing
Rising relevance of marketing analytics
Introduction to Charts and Dashboard
Various types of Charts
Making Dashboard using Pivot
Marketing Segmentation based on Categories, Understanding Segments
Comparing Proportions of Segments (Non-Parametric Chi Square Test)
Interpreting mean Attitudes, Perceptions etc. of Segments (One Sample T-Tests)
Demographic and Psychographic Segments and their Targeting Strategies
Cross tab Chi-Square
Independent Samples T-Test
Targeting with more than Two Segments
ANOVA
Forecasting
Sales Forecasts
Linear, Curvilinear, Exponential Relationships
Modeling Trend and Seasonality
Forecasting for New Products and Marketing Prediction
Correlation and Regression
Customer Value
Calculating Customer Lifetime Value
Relationship Marketing
Customer Relationship Management
Product Attribute and Benefit Decisions
Product Development
Customisation
Conjoint
Executive Certification Programme in Marketing Analytics at Nulearn Faculty details
Executive Certification Programme in Marketing Analytics at Nulearn Entry Requirements
- Education: Graduation or equivalent degree from any recognized University or Institute
- Experience: Working Professionals with a minimum of 3 years of experience
- Not mentioned
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