IIM Calcutta - Executive Programme on Digital & Social Media Marketing Strategy By IIM Calcutta Batch No.08

Offered byHughes Global Education

Executive Programme on Digital & Social Media Marketing Strategy By IIM Calcutta Batch No.08
at
Hughes Global Education
Overview

This course will help in planning, implementing and measuring the social media strategy to create awareness, and ultimately drive sales.

Duration	6 months
Total fee	₹3.60 Lakh
Mode of learning	Online
Difficulty level	Intermediate
Credential	Certificate

Executive Programme on Digital & Social Media Marketing Strategy By IIM Calcutta Batch No.08
at
Hughes Global Education
Highlights

Earn a Recognised certification from IIM Calcutta
IIM Calcutta Executive Education Alumni Status
Hands-on learning with Case Studies, Simulations, Project etc
Extensive Peer Group Learning & Networking Opportunities
1 On-Campus Immersion Modules

Executive Programme on Digital & Social Media Marketing Strategy By IIM Calcutta Batch No.08
at
Hughes Global Education
Course details

Skills you will learn

Digital marketing Sales Content marketing Advertising SEM Marketing Social media marketing Branding

Who should do this course?

Executives or managers from marketing, brand, and sales functions
Marketing analysts, who are planning to implement digital marketing and social media marketing strategies to create brand awareness, generate leads and enhance customer experience
Managers who are from a non-marketing background with a supporting role in the marketing activities of an organization

What are the course deliverables?

The programme will be highly experiential and interactive. It will comprise group-based or individual presentations and discussions. Case studies, classroom lectures, simulations and presentations by experts from academia as well as industry will also be held
The programme focuses on enabling superior performance in marketing and digital strategy. It builds on the three pillars of traditional marketing analytics, search marketing, social media marketing and analytics
EPDSMMS programme will provide in-depth knowledge on digital marketing, social media marketing and analytics
Simulation: There will 2 simulations namely, Digital marketing simulation and Social media marketing simulation.

More about this course

This programme sets the foundation for specializing in digital marketing and social media marketing strategies. The experts at IIM Calcutta have designed the programme to hone the general management skills of the learners. This would help in planning, implementing and measuring the digital marketing and social media marketing activities to create awareness, and ultimately drive sales
Executive Programme in Digital Marketing & Social Media Marketing Strategy builds on the three pillars of traditional marketing analytics, search marketing, social media marketing and analytics. This programme is carried out through interactive sessions and peer-group learning among the learners
Duration: 6 months; 1 campus visit of 4 days
Classes: Wednesday & Saturday 6:45 PM - 9:45 PM

Executive Programme on Digital & Social Media Marketing Strategy By IIM Calcutta Batch No.08
at
Hughes Global Education
Curriculum

Module 1: Understanding the strategic need for digital and social media marketing

Course Overview and Simulations

Segmentation, Targeting and Positioning

Marketing and Core Values

Formulating a Marketing Strategy

Industry Speaker Session(s)

Search Engine Marketing and Keywords Analysis I

Search Engine Marketing and Keywords Analysis II

Module 2: Execution plans for digital and social media marketing includes

Module 2A: Search Engine Marketing and Simulation

Market Research and Principles of A/B Testing for

the Digital Medium

SEM and Simulation Review

Digital Marketing Simulation - Review and Presentations

Case Studies in Digital Marketing (I, II and III)

Google Ads Platform (I and II)

Module 2B: Web Design and Content Marketing

Web Design Frameworks and Landing Pages

Product Management and Ecommerce Setup

Pricing in the Digital World I

Pricing in the Digital World II

Content Strategy

Project Proposals

Module 2C: Analytics

Introduction to Analytics and Making Sense of Data

Market Basket Analysis

Classification Techniques -I

Classification Techniques -II

Clustering

Recommender Systems

Text Analytics

Google Analytics and Competitor Intelligence

Module 2D: Social Media Marketing

Social Media Marketing - Simulation

Branding and Social Media

LinkedIn Marketing

Facebook and Instagram Advertising

Simulation Review and Social Media Marketing

Whatsapp, Pinterest and Influencer Marketing

Youtube, Twitter and Viral Marketing

Educating Consumers: Leveraging the Power of Social Media

Social Media Marketing Simulation - Review and Presentations

Remarketing

Module 3: Assessing the impact of digital marketing and social media marketing

Blockchain for Marketing (I and II)

IOT and AR/VR for Marketing (I and II)

AIML Applications in Digital Marketing

Project Presentations (I and II)

Conclusion and Farewell

Project

2 Simulations

Executive Programme on Digital & Social Media Marketing Strategy By IIM Calcutta Batch No.08
at
Hughes Global Education
Faculty details

Prof. Suren Sista

Prof. Suren Sista is an Assistant Professor in the Marketing Group at the Indian Institute of Management Calcutta. He completed his Fellow Programme in Management from IIM Bangalore, Post-Graduation in Diploma in Communications from Mudra Institute of Communications, Ahmedabad and B.Sc from the Osmania University, Hyderabad.

Prof. Saravana JaiKumar

Saravana Jaikumar is currently a faculty with the Marketing Group at IIM Calcutta. During his tenure, he has developed and served as the incumbent director for analytics and digital marketing programmes for executives. His research work is primarily in the nexus of public policy, development and marketing. His teaching focus is on marketing analytics, artificial intelligence and machine learning applications, and digital marketing.