UCI - External Communications Channels
- Offered byCoursera
External Communications Channels at Coursera Overview
Duration | 7 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
External Communications Channels at Coursera Highlights
- Earn a certificate after completion of the course
- Assessment and quizzes
- Financial aid available
External Communications Channels at Coursera Course details
- Identify strategies for effective external communications, promoting corporate branding, and communicating with media and investor relations
- Differentiate between the functions of internal and external communications
- Recognize the impactful results of leveraging social media and encouraging two-way communication with customers
- Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. Additionally, complete this certification by identifying best practices for external communications, including segmenting your audience and leveraging social media and two-way communications with stakeholders.
External Communications Channels at Coursera Curriculum
External Communications
External Communications
External Communications
Required Readings and Resources
Module 1 Knowledge Check
Module 1 Discussion
Video: How Tala Helps Financially Underserved People Realize Their Dreams
The Role of Communications in Corporate Branding
The Role of Communications in Corporate Branding
Guest Speaker, Lisa Liddane on the Role of Corporate Communications in Branding and Best Practices
Required Readings and Resources
Module 2 Knowledge Check
Module 2 Discussion
Media Relations and Investor Relations
Media Relations and Investor Relations
Required Readings and Resources
Module 3 Knowledge Check
Module 3 Discussion
Best Practices in External Communication
Best Practices in External Communication
Required Readings and Resources
Final Exam
Module 4 Knowledge Check
Final Exam
Module 4 Discussion
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