Fashion and Gaming: How Luxury Fashion Brands Use Gamification
- Offered byFutureLearn
Fashion and Gaming: How Luxury Fashion Brands Use Gamification at FutureLearn Overview
Fashion and Gaming: How Luxury Fashion Brands Use Gamification
at FutureLearn
Duration | 4 weeks |
Total fee | ₹2,252 |
Mode of learning | Online |
Credential | Certificate |
Fashion and Gaming: How Luxury Fashion Brands Use Gamification at FutureLearn Highlights
Fashion and Gaming: How Luxury Fashion Brands Use Gamification
at FutureLearn
- Duration 4 weeks
- Weekly study 4 hours
- 100% online Learn at your own pace
Fashion and Gaming: How Luxury Fashion Brands Use Gamification at FutureLearn Course details
Fashion and Gaming: How Luxury Fashion Brands Use Gamification
at FutureLearn
Skills you will learn
More about this course
- During the COVID-19 pandemic, the absence of physical fashion shows pushed designers worldwide to look for innovative ways to interact with their audiences
- The use of technology and strategic partnerships allow fashion brands to reach wider consumers
- Luxury fashion houses like Burberry, Balenciaga, Gucci, and Marc Jacobs are venturing into the world of gaming through unique collaborations
- Discover how and why fashion is moving into new spaces, such as the gaming industry, which is predicted to surpass $200 billion by 2023
- You'll assess the use of gaming as a tool for marketing communications, and how it has helped luxury brands build awareness and reach new consumers
- Analysing the gaming community as singular fashion consumers, you'll get to grips with these industries interlink
- You'll also understand how these partnerships are mutually beneficial, as gaming companies can use it to position themselves as more culturally relevant
- By the end of this course, you'll have a deep understanding of the industry case study between fashion and gaming
Fashion and Gaming: How Luxury Fashion Brands Use Gamification at FutureLearn Curriculum
Fashion and Gaming: How Luxury Fashion Brands Use Gamification
at FutureLearn
Fashion and Gaming
Introduction to Fashion and Gaming
The Jump: Videos to Gaming
Week 1: Recap
How & Why Fashion Met Gaming
Introducing Fashion to Gaming
Underlying Concepts and Drivers
Week 2: Wrap Up
Cosplay and Gaming: dress-up and connect
Introduction
Case Studies
Fashion and Esports
Introduction to Esports
All In: Fashion in Esports
Course Wrap Up
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