FMCG for Management Consultants and Business Analysts

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Offered byUDEMY

FMCG for Management Consultants and Business Analysts
at
UDEMY
Overview

A practical guide on how to analyze in Excel and improve consumer goods business during consulting projects

Duration	3 hours
Total fee	₹449
Mode of learning	Online
Credential	Certificate

FMCG for Management Consultants and Business Analysts
at
UDEMY
Highlights

Earn a certificate of completion from Udemy
Learn from 26 downloadable resources & 2 article
Get full lifetime access of the course material
Comes with 30 days money back guarantee

FMCG for Management Consultants and Business Analysts
at
UDEMY
Course details

Skills you will learn

Excel Sales Marketing Business Analysis Simulation Production Planning

Who should do this course?

For Management Consultants
For Business Analysts
For Directors
For Startups founders
For Controllers

What are the course deliverables?

Model consumer goods (FMCG) business in Excel
Analyze sales and marketing in FMCG
Increase profits by optimizing sales and marketing in consumer goods business
Analyze supply chain in FMCG
Improve supply chain in consumer goods business
Reduce costs and improve results in consumer goods business especially in FMCG

More about this course

This course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project in a consumer goods business much easier
This course will help you drastically improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG)
The course is a practical, step-by-step guide loaded with tones of analyses, tricks, hints that will significantly improve the speed with which you find and analyze FMCG business

FMCG for Management Consultants and Business Analysts
at
UDEMY
Curriculum

Introduction

What the course will be about

A little bit about me

How this course will be organized?

What to do if a blurry image appears

How to find additional resources

Modeling FMCG business model in Excel

Introduction to the FMCG business model

Things that matter in FMCG Business Model

Introduction to modeling FMCG in Excel

Drivers for FMCG business model

FMCG business model in Excel - Basic assumptions and Sales

FMCG business model in Excel - Fixed and Variable Production Costs

FMCG business model in Excel - Gross Margin

FMCG business model in Excel - Cost of sales and marketing and Net Margin

FMCG business model in Excel - Net Margin

FMCG business model in Excel - Head Office costs

FMCG business model in Excel - P&L

Sales and marketing in FMCG

Introduction to Sales and marketing in FMCG

Overview of Sales in FMCG

Overview of Marketing in FMCG

Main challenges in sales and marketing in FMCG

Introduction to cases for FMCG

Sales channel analysis - case in FMCG

How to expand the brand ? Introduction

How to expand the brand ? Solution ? Part 1

How to expand the brand ? Solution ? Part 2

Sales force efficiency analysis ? Introduction

Sales force efficiency analysis ? Solution ? Unit Cost

Sales force efficiency analysis ? Solution ? ABC analysis of Current Solution

Sales force efficiency analysis ? Solution ? more on Current Solution

Sales force efficiency analysis ? Solution ? Margin Maximazation

Sales force efficiency analysis ? Solution ? Specialization

Sales force efficiency analysis ? Solution ? Summary

Sales force efficiency analysis ? Practical Tips

How to find the white spaces untouched by your brand ? Introduction

How to find the white spaces untouched by your brand ? Solution ? Per capita

How to find the white spaces untouched by your brand ? Solution ? Local shares

How to find the white spaces untouched by your brand ? Solution ? Presentation

How to analyze the motivation system of sales force ? Introduction

How to analyze the motivation system of sales force ? Solution

Juice producer ? motivation system of sales force ? Introduction

Juice producer ? motivation system of sales force ? Solution - Area Manager

Juice producer ? motivation system of sales force ? Solution - Sales Rep

Examples of Business Analyses of Supply Chain in FMCG

Introduction to FMCG Supply Chain

Overview of Supply Chain in FMCG

Main challenges in Supply Chain in FMCG

Introduction to cases for FMCG

Chicken Producer - Top-down approach - Introduction

Chicken Producer - Top-down approach - Tips how to do it

Chicken Producer - Top-down approach - Solution

Chicken Producer - Fuel usage - Introduction

Chicken Producer - Fuel usage - Tips how to do it

Chicken Producer - Fuel usage - Solution

Chicken Producer - Overtime analysis - Introduction

Chicken Producer - Overtime analysis - Tips how to do it

Chicken Producer - Overtime analysis - Solution

Juice Producer - Simulation - Introduction

Juice Producer - Simulation - Tips how to do it

Juice Producer - Simulation - Solution

Optimal production batch analysis - FMCG

2-stage production planning

Conclusions

Bonus Lecture

FMCG for Management Consultants and Business Analysts
at
UDEMY
Faculty details

Asen Gyczew

Expert in performance improvement, scaling businesses, and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 500 million) and startups.