Emory University - Forecasting Models for Marketing Decisions
- Offered byCoursera
Forecasting Models for Marketing Decisions at Coursera Overview
Duration | 12 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Forecasting Models for Marketing Decisions at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Forecasting Models for Marketing Decisions at Coursera Course details
- How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models. All of this is done using Microsoft Excel, ensuring that learners can take their skills and apply them to their own business problems.
Forecasting Models for Marketing Decisions at Coursera Curriculum
Basics of Forecasting Models
Approaches to Forecasting
Regression - Based Modeling
Examining the Residuals
Assessing Forecasting Performance
Simple Forecasting Model Assignment
A Predictive Analytics Primer
Nowcasting: A Model for the Future of Marketing
Module 1
Customer Analytics: Predicting Individual Customer Behavior
How to Use Customer Centric Analytics
Business Decisions Drive Customer Choices
Illustrating Customer Acquisition in Excel
Timing Models in Marketing
Model for Retention Excel Demonstration
Kiwi Bubbles Exercise Excel Demonstration
Read This First
Leveraging Customer Analytics: The Insurance Industry
Companies still struggle to unlock customer data analytics insight
Retention Exercise Instructions
Kiwi Bubbles Instructions
Module 2
Managing Customer Equity: Linking Customer Analytics to Customer Value
Managing Customer Equity
Acquisition, Retention, & Market Value
Customer Valuation
Marketing to New & Current Customers
What You Should Know About Customer Success Technology
Online Communities Foster Customer Loyalty
Marketing Mix Modeling
Marketing Mix Modeling
Instructions for Exercise
Instructions for Exercise
Instructions for Exercise
Conducting Exploratory Analysis Quiz
Building a Marketing Mix Model Quiz
Forecasting Models for Marketing Decisions at Coursera Admission Process
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