Goldman Sachs - Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
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Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women at Coursera Overview
Duration | 4 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Schedule type | Self paced |
Official Website | Explore Free Course  |
Credential | Certificate |
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women at Coursera Highlights
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 4 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women at Coursera Course details
- This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.
- In this course, you will examine your customers? buying process and explore the benefits of market segmentation.
- Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth.
- By the end of this course, you will have developed a clear Customer Value Proposition (CVP). This will enable you to communicate your business offering to your target audience in a compelling way.
- You will also have the opportunity to examine how the development of a pricing strategy can best support business growth.
- The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you ? take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business?s growth.
- You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women at Coursera Curriculum
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
Welcome
Customer segmentation
Maximizing value in the Customer Buying Process
Exploring competitive differentiation
Introducing the Customer Value Proposition
Selecting a pricing model
Getting started
Your future customers and markets
The benefits of segmenting your customers
Segmenting your target customers (Exercise 1)
The Customer Buying Process
Review your Customer Buying Process with your team (Exercise 3)
Considering your competition
Identifying your competitors (Exercise 4)
Finding more information on your competitors
Differentiating yourself from your competitors
The Customer Value Proposition
Understanding the difference between B2B and B2C CVPs
Using your CVP to support your business
Your CVP and pricing strategy
Exploring innovative pricing approaches
Developing your pricing strategy
Recording your progress
Congratulations
Progressing to the next course in 10,000 Women
End of course assessment
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women at Coursera Admission Process
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