Fundamentals of Marketing
- Offered byCoursera
Fundamentals of Marketing at Coursera Overview
Duration | 2 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Fundamentals of Marketing at Coursera Highlights
- Earn a certificate after completion of the course
- Assessment and quizzes
- Financial aid available
Fundamentals of Marketing at Coursera Course details
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
- This introductory course, aimed at first-semester MBA students, allows learners to gain a comprehensive understanding of the fundamentals of marketing through the lens of the 4Ps.
- We'll discuss what markets are, how to properly segment them, and how to create a value proposition and a positioning statement. We'll also go in-depth on the characteristics and items and revolve around each one of the 4Ps of marketing, as well as discuss some strategies and techniques to get the most out of them.
- This course also enables students to have a good base for discussion in a later Deep Dive course in Marketing, offered later on in the MBA program. Regardless if you've never heard of marketing before or just need a refresher, this course will surely offer you a fresh perspective into the world of marketing.
Fundamentals of Marketing at Coursera Curriculum
Week 1 - Introduction to Marketing
Welcome to the Course
What is Marketing?
Working with Markets
What is segmentation?
Basic Segmentation: Geographics
Basic Segmentation: Demographics
Advanced Segmentation
Targeting and Positioning
Syllabus
What is Marketing?
Working with Markets
Types of Consumers
Segmentation
Targeting and Positioning
What is Marketing?
Working with Markets
What is segmentation?
Geographics
Demographics
Targeting and Positioning
Segmentation
Week 2 - Product
The Marketing Mix
What is a product?
The Product Life Cycle
The BCG Matrix
Maslow's Hierarchy of Needs
The Marketing Mix
Products
BCG Matrix
Maslow's Hierarchy of Needs
The Marketing Mix
Products
Product Life Cycle
BCG Matrix and Maslow's Hierarchy of Needs
Product
Week 3 - Price
What is price?
The value formula
Benchmarking
Pricing Strategies
Pricing & Value
Video Case: Why BOGO isn't a great deal
Pricing Strategies
Price & Value
Benchmarking & Pricing Strategies
Pricing Activity
Week 4 - Place
What is place?
The role of the physical store
The shopper trip
E-Commerce and Social Media
Online Strategies
Place
What is Place?
Physical Stores
The Shopper Trip
E-Commerce and Social Media
Online Strategies
Online & Offline Places
Week 5 - Promotion & Wrap-up
What is promotion?
The Promotional Mix
The Online Marketing Funnel
Guerilla Marketing
Wrap-up of the course
What is Promotion?
Video Case: Fast Lane
Staff-graded assignment instructions
Promotion
Promotional Mix
Online Marketing Funnel
Guerrilla Marketing
Final Assignment
Case Study: The Rise and Fall of Victoria's Secret
Fundamentals of Marketing at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?
Useful Links
Know more about Coursera
Know more about Programs
- Business & Management Study
- Infrastructure Courses
- Ph.D. in Finance
- Online Digital Marketing
- Pharma
- Digital Marketing
- International Business
- Disaster Management
- MBA in Pharmaceutical Management
- MBA General Management
- Agriculture & Food Business
- MBA Media Management
- MBA Quality Management
- BBA Business Analytics
- Business Analytics