Getting Started With Google Analytics 360
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Getting Started With Google Analytics 360 at Google Cloud Overview
Mode of learning | Online |
Credential | Certificate |
Getting Started With Google Analytics 360 at Google Cloud Course details
- Getting Started With Google Analytics 360 walks learner through how learner can take advantage of the enterprise-level features gain from Analytics 360
- Learner will learn about advanced features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables
- Learner will also gain insight into how learner can benefit from reporting with BigQuery and native integrations with Google Marketing Platform products and Google Ad Manager
Getting Started With Google Analytics 360 at Google Cloud Curriculum
Unit 1: Introducing Google Analytics 360
Lesson 1: Benefits of Analytics 360
Lesson 2: Roll-Up Reporting
Lesson 3: Custom Funnels
Lesson 4: Unsampled Reports and Custom Tables
Unit 2: BigQuery/GA360 integration
Lesson 1: Reporting with BigQuery
Lesson 2: Getting started with BigQuery/GA360 integration
Unit 3: Google Marketing Platform/GA360 integrations
Lesson 1: Google Marketing Platform integrations
Lesson 2: Comparing GA and CM attribution models
Lesson 3: Understanding key metrics
Unit 4: Campaign Manager/GA360 integration
Lesson 1: Campaign Manager reporting integration
Lesson 2: CM Reports, Dimensions, and Metrics
Lesson 3: CM/GA360 Use Case and Setup
Unit 5: Display & Video 360/GA360 integration
Lesson 1: Display & Video 360 reporting integration
Lesson 2: DV360 Reports, Dimensions, and Metrics
Lesson 3: DV360/GA360 Remarketing and Setup
Unit 6: Search Ads 360/GA360 integration
Lesson 1: Search Ads 360 reporting integration
Lesson 2: SA360 Reports, Dimensions, and Metrics
Lesson 3: SA360/GA360 Setup
Lesson 4: Course Summary
Unit 7: Google Ad Manager/GA360 integration (OPTIONAL)
Lesson 1: Google Ad Manager reporting integration
Lesson 2: Using Custom Reports and Audiences with Ad Manager
Lesson 3: Ad Manager/GA360 Setup
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