Google Analytics 360 Integration for Marketing Cloud Engagement
- Offered bySalesforce
Google Analytics 360 Integration for Marketing Cloud Engagement at Salesforce Overview
Duration | 1 hour |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Google Analytics 360 Integration for Marketing Cloud Engagement at Salesforce Highlights
- Earn a certification after completion
Google Analytics 360 Integration for Marketing Cloud Engagement at Salesforce Course details
- Marketing professionals, digital analysts, data scientists, and business decision-makers within enterprises and large organizations
- Understand the features and capabilities of Google Analytics 360 and Marketing Cloud
- Learn how to integrate Google Analytics 360 with Marketing Cloud for comprehensive data analysis
- Gain proficiency in interpreting and analyzing data from both platforms to derive actionable insights
- Develop skills in optimizing marketing campaigns based on insights generated from integrated data
- Google Analytics 360 Integration for Marketing Cloud Engagement seamlessly merges the power of Google Analytics 360 with Marketing Cloud, providing comprehensive insights into customer behavior across channels
- By combining data from both platforms, marketers gain deeper understanding and optimize campaigns effectively, enhancing engagement and driving business growth
Google Analytics 360 Integration for Marketing Cloud Engagement at Salesforce Curriculum
Get Started with the Analytics 360 Integration for Marketing Cloud Engagement
Explain why Google and Salesforce are partnering
Describe what a marketer can do with the integration
Set Up and Administer Your Analytics 360 Integration for Marketing Cloud Engagement
Explain how to link your Analytics 360 account to Marketing Cloud Engagement
Configure accounts, properties, and views
Get to Know the Journey Analytics Dashboard in Marketing Cloud Engagement
Discuss reports and components of the Journey Analytics dashboard
Use and Customize Engagement Reports on the Overview tab
Set Up and Administer Analytics 360 Audience Activation for Marketing Cloud Engagement
Explain how to enable Marketing Cloud Engagement as a destination for Google Analytics 360 audiences
Configure the product link within Analytics 360
Explore the Analytics 360 Audience Activation Capabilities for Marketing Cloud Engagement
Validate audiences shared from Analytics 360 in Marketing Cloud Engagement
Use Analytics 360 audiences to start a journey in Journey Builder
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