Google Analytics 4 (GA4) Essential Training
- Offered byLinkedin Learning
Google Analytics 4 (GA4) Essential Training at Linkedin Learning Overview
Duration | 2 hours |
Total fee | ₹1,150 |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Go to Website  |
Credential | Certificate |
Google Analytics 4 (GA4) Essential Training at Linkedin Learning Highlights
- Earn a certificate from LinkedIn Learning
- Learn from industry experts
Google Analytics 4 (GA4) Essential Training at Linkedin Learning Course details
- For individuals who want to enhance their knowledge & skills in the field
- Google Analytics
- Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site
- This course explains how to use Google Analytics to measure traffic, conversions, ad performance and ROI, and to identify how people use your website
- Google product expert Corey Koberg covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available—from averages and segments to trends and context
- If you want to learn how to get, convert, and retain customers, manage user accounts, and more, join Corey in this course
Google Analytics 4 (GA4) Essential Training at Linkedin Learning Curriculum
Introduction
Understanding your digital customers with Google Analytics
Why are there two version of this course?
Digital analytics and key concepts
Google Analytics 4 (GA4) vs. Universal Analytics
What's new in GA4
What features are missing from GA4
Which version should you choose?
Set Up and Installation
Setting up a Google Analytics account
Installing GA4 manually
Using Google Tag Manager (GTM)
Install GA4 with Universal Analytics via connected accounts
Google Analytics Fundamentals
Accessing Google's demo data
How Google Analytics is structured
Campaign tracking
Intro to the User Interface and Reports
Home screen and UI navigation
Realtime
Filtering and Segmenting Data
Segmentation via comparisons
Filters and secondary dimensions
Audiences
Lifecycle Reports
Analyzing how to get customers
Engagement reports: Overview, pages, and screens
Engagement reports: Events
Analyzing how to convert customers
Analyzing how to keep customers
User Reports and Events
Demographics and interests reports
Technology, devices, and platforms
Analysis Hub
All roads lead here: Analysis Hub
Pathing analysis
Funnel visualization analysis
Configuration Basics
Enhanced measurement
Setting up goals
Managing user accounts
Conclusion
Next steps
Google Analytics 4 (GA4) Essential Training at Linkedin Learning Faculty details
Google Analytics 4 (GA4) Essential Training at Linkedin Learning Entry Requirements
- Education: Graduate
- Not mentioned
Other courses offered by Linkedin Learning
Student Forum
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