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Product Management: Building a Product Strategy 

Star Icon3.7 /5
  • Offered byLinkedin Learning

Product Management: Building a Product Strategy
 at 
Linkedin Learning 
Overview

Gain insights into strategies for effectively conveying and garnering support for the developed strategy, aligning stakeholder objectives with the overarching vision

Duration

1 hour

Total fee

₹899

Mode of learning

Online

Difficulty level

Intermediate

Official Website

Go to Website External Link Icon

Credential

Certificate

Product Management: Building a Product Strategy
 at 
Linkedin Learning 
Highlights

  • Earn a Certificate of completion from LinkedIn on successful course completion
  • Exercise files and quizzes
  • Access on tablet and phone
Details Icon

Product Management: Building a Product Strategy
 at 
Linkedin Learning 
Course details

Who should do this course?
  • Product Manager and Business Analyst
More about this course
  • This course delves into the multifaceted components constituting a potent product strategy
  • This course navigates through the intricacies of market segmentation, differentiation methodologies, pricing strategies, and positioning tactics, synthesizing these elements into a coherent and executable strategic plan

Product Management: Building a Product Strategy
 at 
Linkedin Learning 
Curriculum

Introduction

Why you need a product strategy

Product Strategy Overview

What is product strategy

Locked content

Why strategy is important

Locked content

Tenets of a good strategy

Locked content

The elevator pitch framework

Chapter Quiz

Filling in the Elevator Pitch Step by Step

Determine your target customers

Preview

Locked content

Fill in customer need

Locked content

Choose the market category

Locked content

Fill in the key benefit

Locked content

Add competitors and alternatives

Locked content

Determine the product differentiation

Chapter Quiz

How to Develop Product Strategy

Make strategy work

Preview

Locked content

How to identify key stakeholders

Locked content

How to collect and organize input

Locked content

Build support for your strategy

Chapter Quiz

You Have a Strategy, Now What

Maintain your strategy

Locked content

How to implement a strategy

Chapter Quiz

Conclusion

Faculty Icon

Product Management: Building a Product Strategy
 at 
Linkedin Learning 
Faculty details

Teg Grenager
Entrepreneur, Product Manager, Software Engineer
Eldad Persky
Executive leader specializing in creating strong teams

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Product Management: Building a Product Strategy
 at 
Linkedin Learning 
Students Ratings & Reviews

3.7/5
Verified Icon3 Ratings
R
Rukhsaar
Product Management: Building a Product Strategy
Offered by Linkedin Learning
1
Other: a big plus. never thought a professional networking website could provide great courses as well. loved the course and loved the real world examples.
Reviewed on 15 Oct 2020Read More
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K
Kumar Vivek
Product Management: Building a Product Strategy
Offered by Linkedin Learning
5
Other: It was very thorough and helpful. It takes you through each step of how to go about a product management role.
Reviewed on 30 Jun 2020Read More
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B
BHUMIKA
Product Management: Building a Product Strategy
Offered by Linkedin Learning
5
Other: Informative with touch up on basics of Core Marketing . Good part was 5-Box Positioning model which brings desired behavioural shift at customer,consumer level .
Reviewed on 16 Jun 2020Read More
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Product Management: Building a Product Strategy
 at 
Linkedin Learning 

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