Google Analytics for Beginners 

• Ideal for digital marketers and product managers

You'll learn how to create a Google Analytics account, implement the tracking code on your website or app, and configure basic settings.

Gain confidence navigating the Google Analytics interface, understanding the layout and functionalities of different reports and dashboards.

Develop the ability to explore and analyze data within Google Analytics reports, identifying trends and patterns in user behavior.

Learn how to interpret Audience reports to understand who your website visitors are, their demographics, interests, and geographic locations

Discover how to analyze Acquisition reports to identify where your website traffic comes from (organic search, social media, referrals, etc.).

Google Analytics for Beginners course is the perfect starting point for those who want to learn Google Analytics from scratch

This free certification course from Google will teach you how to create an account, implement tracking code, navigate the Google Analytics interface, analyze the reports, campaign tracking, and more

The course follows a step-by-step approach to teach learners how to use Google Analytics to monitor the performance of your business, uncover actionable data, and identify growth opportunities

The course has 4 modules and you will have to go through assessments at the end of each module to get a free certificate from Google

Google Analytics for Beginners course is offered by Google. Learning progress monitoring is done through assessments in every module in the course