Google Analytics for Power Users
- Offered byGoogle Cloud
Google Analytics for Power Users at Google Cloud Overview
Duration | 5 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course |
Credential | Certificate |
Google Analytics for Power Users at Google Cloud Highlights
- Earn a certificate of completion from Google
Google Analytics for Power Users at Google Cloud Course details
- Google Analytics for Power Users builds on learners' advanced understanding of Google Analytics
- Learn and practice techniques for comparing users who convert with those who don't, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance
Google Analytics for Power Users at Google Cloud Curriculum
Unit 1: Understand users
Lesson 1: Course Intro
Lesson 2: Which users are converting and which aren't?
Lesson 3: How can you see which platforms to develop or optimize for?
Unit 2: Attract high-value traffic
Lesson 1: Which traffic sources bring in the most value?
Lesson 2: How can you customize your channels for increased actionability?
Lesson 3: When should you send your newsletter emails?
Unit 3: Improve site engagement
Lesson 1: What KPIs should you use for your content site?
Lesson 2: Which pages are helping conversions?
Unit 4: Improve product performance
Lesson 1: How can you drive more product purchases?
Lesson 2: Which products are performing the best and worst on your site?
Lesson 3: Where are people dropping out of your checkout process?
Lesson 4: Course Summary