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How to Build a Startup 

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How to Build a Startup
 at 
UDACITY 
Overview

Advance your career & demonstrate the marked advantage in your organization

Duration

1 month

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Credential

Certificate

How to Build a Startup
 at 
UDACITY 
Highlights

  • Real World Projects from Industry Experts
  • Flexible Learning Program
  • Self-Paced Learning
  • Taught by Industry Pros
Read more
Details Icon

How to Build a Startup
 at 
UDACITY 
Course details

What are the course deliverables?
  • Self-Paced Learning
  • Taught by Industry Pros
  • Student Support Community
  • Self-Paced Learning
  • Get access to classroom immediately on enrollment
More about this course
  • In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.
  • The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.
  • Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.
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How to Build a Startup
 at 
UDACITY 
Curriculum

LESSON 1: What We Now Know

History of the Corporation

Startups Are Not Smaller Versions of Large Companies

Waterfall Development

Customer vs. Product Development

Entrepreneurial Education

LESSON 2: Business Models and Customer Development

Value Proposition

Customer Segments

Revenue Streams

Key Resources

Customer Development Processes

Minimum Viable Product

Market Opportunity Analysis

LESSON 3: Value Proposition

Value Proposition and the Minimum Viable Product

Customer Archetype

MVP Physical && Web/Mobile

Common Mistakes With Value Proposition

LESSON 4 : Customer Segments

Product Market Fit

Rank and Day in the Life

Multiple Customer Segments

Market Types Introduction: Existing, Resegmented, New, Clone

Consequences of Not Understanding a Market

LESSON 5: Channels

Distribution Channels Overview

Web Distribution

Physical Distribution

Direct Channel Fit

Indirect Channel Economics

OEM

Channel Economics

LESSON 6: Customer Relationships

Paid Demand Creation

Earned Demand Creation

Get Physical

Viral Loop

Web Customer Acquisition Costs

LESSON 7: Revenue Models

How Do You Make Money

Revenue Streams and Price

Direct and Ancillary Models

Common Startup Mistakes

Market Types and Pricing

Single and Multiple Side Markets

Revenue First Companies

Market Size and Share

LESSON 8: Partners

Partner Definition

Partner Resources

Partner Types

Greatest Strategic Alliance

Joint Business Development

LESSON 9: Resources, Activities and Costs

Four Critical Resources

Financial Resources

Human Resources

Qualified Employees and Culture

Intellectual Property Overview

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How to Build a Startup
 at 
UDACITY 

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