How to enhance and protect your online campaign
- Offered byGoogle Cloud
How to enhance and protect your online campaign at Google Cloud Overview
Duration | 7 hours |
Total fee | Free |
Mode of learning | Online |
Schedule type | Self paced |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
How to enhance and protect your online campaign at Google Cloud Highlights
- End-of-topic assessments
- Bite-size video tutorials
- Free, unlimited access
How to enhance and protect your online campaign at Google Cloud Course details
- Digital Marketers, Product Managers, and Entrepreneurs
- In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
- Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.
How to enhance and protect your online campaign at Google Cloud Curriculum
Get started with search
Search engine basics
How search engines work
How search engines see the web
Organic search explained
Paid search explained
Google search console
Get discovered with search
Intro to search engine optimisation (SEO)
The importance of an SEO plan
The SEO process
How to choose keywords
Setting realistic SEO goals
Improve your search campaigns
Achieve relevance with good structure
Get the most from your keywords
Fine-tune with keyword match types
How to know what?s working and what isn?t
Make search work for you
Making your web pages search friendly
How other websites can work for you
Cross borders with SEO
Discover the possibilities of mobile
The evolution of mobile devices
Understanding mobile web and mobile apps
Understanding mobile apps
Get noticed with social media
Social media basics
The right social media sites for you
Setting your goals for social media
Getting on social media
Deep dive into social media
Your long-term social media plan
Advertising on social media
Measuring success in social media
Avoiding social media pitfalls
Make the most of video
The rise of online video
How video fits into your online strategy
Creating video content within your budget
Sharing and promoting your videos
Advertising on video sharing sites
Measuring video performance
Get started with analytics
What is web analytics?
Making web analytics work for you
Tracking specific goals with web analytics
Find success with analytics
Web analytics and organic search
Tools to measure SEM
Breaking down your data for insights
Turn data into insights
Using data to understand audiences
Understanding the Data Cycle
Creating actionable insights from your data
Managing numbers using spreadsheets
Presenting data effectively
Improve your online business security
Training employees in online security
Securing employee devices
Securing networks, systems and software
Creating a secure online customer experience
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