University of Colorado Boulder - How to Implement and Evaluate Communication Campaigns
- Offered byCoursera
How to Implement and Evaluate Communication Campaigns at Coursera Overview
Duration | 3 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
How to Implement and Evaluate Communication Campaigns at Coursera Highlights
- Earn a certificate of completion
- Add to your LinkedIn profile
- 2 quizzes
How to Implement and Evaluate Communication Campaigns at Coursera Course details
- What you'll learn
- Understand how to implement campaign tactics according to strategy.
- Understand the importance of evaluation in campaign planning.
- Understand campaign planning in its entirety.
- As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process.
- In our fast-paced and interconnected world, the ability to convey messages with impact is more critical than ever. Whether you're a seasoned communication professional looking to refine your skills or someone entirely new to the field, this course is designed to empower you with the knowledge and tools you need to create compelling campaigns and assess their effectiveness.
How to Implement and Evaluate Communication Campaigns at Coursera Curriculum
Implementing the Plan
Introduction to Module
Client Background (Imagination Storybooks)
Client Research (Imagination Storybooks)
Target Audience (Imagination Storybooks)
Goals, Objectives, Strategies, Tactics (Imagination Storybooks)
A Tactical Look (Imagination Storybooks)
Evaluation (Imagination Storybooks)
Client Background (Chef Ann)
5TRIVE (Campaign Example)
Slight Edge (Campaign Example)
About This Course
Plans Books
GGDM Campaign (Imagination Storybooks)
Passion Ventures (Imagination Storybooks)
5TRIVE (The Chef Ann Foundation)
Slight Edge (The Chef Ann Foundation)
Recap The Campaign Process
Reflection on Plans Books
Meet the Client: Imagination Storybooks
Meet the Client: Chef Ann Foundation
Evaluating the Plan
Introduction to Module
Evaluating the Key Performance Indicators
Creating Meaningful Evaluation Measures
Evaluating Your Own Campaign
Campaign Planning vs. Reality
Making Adjustments to Reach Campaign Goal
Closing Remarks
Strengthening the Campaign Plan
Last Chance Help
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