IIM Calcutta - IIM Calcutta - Executive Program in Digital & Social Media Marketing Strategy
- Offered byHughes Global Education
IIM Calcutta - Executive Program in Digital & Social Media Marketing Strategy at Hughes Global Education Overview
Duration | 18 hours |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
IIM Calcutta - Executive Program in Digital & Social Media Marketing Strategy at Hughes Global Education Highlights
- 13% got a pay increase or promotion
- Participants are selected, based on elaborate selection process and profiling
- Compulsory Project guided by IIMC faculty & an Industry mentor + 2 Simulations
- Course Delivery ? 16 Week Online (Direct to Device) + 2Campus Visit of 4 days each
IIM Calcutta - Executive Program in Digital & Social Media Marketing Strategy at Hughes Global Education Course details
- The programme will be of interest to an executive or a manager from marketing, product / brand, and sales functions or a marketing analyst or business owner, who is planning to implement digital and social media marketing strategy to create brand awareness, enhance brand recall, generate leads and enhance customer experience.
- Managers from other functional areas or a non-marketing background with a supporting role for organization?s marketing activities would also find the programme relevant.
- It will prepare you for digital transformation to survive in the new millennium.
- It will equip managers and practitioners with advanced concepts and practices of digital marketing which will help them contribute directly to overall corporate success
- Enables superior performance on the job. Exclusive focus on imparting relevant skills for career development.
- Books, cases and study materials are included in the course.
- Increased quality of interactions and peer group learning among participants.
- Pedagogy - The programme will be highly experiential and interactive, comprising group-based or individual participant presentations and discussions, case studies, classroom lectures, simulations and presentations by experts from academia as well as industry.
- This is a six months programme that is divided into three modules.
- The online module would be delivered using direct to device mode in about 16 weeks. This would enable participants to attend the programme from the convenience of their homes or offices.
- The remaining two modules will be conducted as face-to-face classes at IIM Calcutta campus. The durations of the two campus visits would be of 4 days each. The program will begin with a campus visit.
- Programme schedule - Wednesday & Saturday 6:45 PM to 9:45 PM
- The programme is focused on providing in-depth knowledge in digital and social media marketing & analytics strategy that would help in planning, implementing and measuring the digital and social media marketing activities to create awareness, and ultimately drive sales.
- This six month certificate programme from IIM Calcutta would hone the general management skills followed by deep diving into the basic and advanced modules of marketing in the social and digital media platforms.
- The course will focus on sharing the latest trends, best practices and technologies for effective digital and social media marketing.
- It will provide in-depth knowledge on digital and social media marketing and analytics: how to plan, implement and measure a digital marketing and social media strategy to create awareness, generate leads and ultimately drive sales.
- The program focuses on marketing strategy and digital strategy and builds on the three pillars of traditional marketing analytics, search marketing and social media listening and analytics.
- The faculty will focus on the synergy between on-field practice and in-class learning.
IIM Calcutta - Executive Program in Digital & Social Media Marketing Strategy at Hughes Global Education Curriculum
Understanding the strategic need for digital and social media marketing
Marketing and Core Values
Segmenting, Targeting and Positioning
Formulating a Marketing Strategy
Product and Brand Management
Creating Differentiation through Digital Marketing
The Digital Game Changes
Case Studies in Digital Marketing
Customer Acquisition & Centricity through Digital
Agility through Mobile Channel
Social Media Channels
Simulation: Background
Keywords Analysis
Principles of Marketing Management
Sales and Distribution Management
Pricing
Market Research and A/B Testing
Search Engine Marketing
Search Engine Optimization
Introduction to Adwords
Advanced Adwords
Google Ads 2018
Best Practices and Challenges in SEM
Web Design and Content Marketing
Web Design and Email Marketing
Content Strategy
Analytics I
Business Intelligence
Customer Relationship Management & Analytics
Classification and Clustering
Forecasting and Market Basket Analysis
Discussion of Project Proposals
Predictive Analytics & Big Data
Social Media Analytics and User Generated Content
Managing Analytics Projects in Organizations
Analytics for IoT and Bots
Analytics II
Digital Marketing Simulation Presentations
Social Media Marketing ? Simulation
Social Media Listening and Analytics
Web Analytics
Competitor Intelligence
Social Media Marketing
Facebook Ads
Linked In and Instagram Advertisting
Influencer Marketing
Youtube and Viral Marketing
Remarketing
Assessing the impact of digital and social media marketing
Innovation for Digital Marketing
Emerging Technologies for Digital Marketing
Creating a Road Map for Digital Marketing Initiatives
Best Practices in Digital and Social Media Marketing
Understanding ROI for Digital Marketing Projects
Leading and Managing Digital Marketing Teams
Experience Sharing and Project Presentations
Hands-on Simulation on Social Media Marketing
IIM Calcutta - Executive Program in Digital & Social Media Marketing Strategy at Hughes Global Education Entry Requirements
- Applicants should be working professionals/self-employed (Need to produce supporting proof)
- Graduates (10+2+3 or equivalent). 50% marks [aggregate- considering results of all years (e.g. 3 or 4 together)] recognised by UGC/AICTE/DEC/AIU
- Minimum 2 years of work experience (full-time paid employment) post completion of graduation in media, advertising, start-ups, social or digital media, e-commerce or related domains.
- Not mentioned
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IIM Calcutta - Executive Program in Digital & Social Media Marketing Strategy