IIM Kashipur - IIM Kashipur - Executive Development Programme in Managing Products and Branding
5.0 /5- Offered byNulearn
IIM Kashipur - Executive Development Programme in Managing Products and Branding at Nulearn Overview
IIM Kashipur - Executive Development Programme in Managing Products and Branding
at Nulearn
To enable them to make brand-oriented decision at their organization with ease
Duration | 5 months |
Total fee | ₹60,000 |
Mode of learning | Online |
Credential | Certificate |
IIM Kashipur - Executive Development Programme in Managing Products and Branding at Nulearn Highlights
IIM Kashipur - Executive Development Programme in Managing Products and Branding
at Nulearn
- Earn a Certificate of Completion from IIM Kashipur
- Real life case-based study pedagogy to enhance implementation of theoretical concepts to real life business problems
- Live Online Interactive Classes and Campus Visit for Blended Learning
- Learn from industry experts to get practical exposure to how product and branding are applied in business scenarios
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IIM Kashipur - Executive Development Programme in Managing Products and Branding at Nulearn Course details
IIM Kashipur - Executive Development Programme in Managing Products and Branding
at Nulearn
Skills you will learn
Who should do this course?
- Working executives from both B2B and B2C domain will find the course useful
- Especially people from hotel and hospitality, people from IT and consulting firm
- Entrepreneur running family business or start-up, professional from banking and insurance sector
- People working in retail sector, real estate etc
What are the course deliverables?
- The participants will develop in-depth insight about how products and brands are developed?
- They will learn about factors that impact brand building
- They will also learn about factors that hinder and compliment the process of branding
- This course will cover Technology, digital disruption and branding in-depth
- The participants will develop insight about Brand Architecture, Brand Salience, Brand Resonance etc
More about this course
- The programme is designed for the working executives to help them connect with recent developments and advancements in the field, and to enable them to make brand-oriented decision at their organization with ease
- The learning and insights from the course will provide them direction to make brand strategies, evaluate and develop their existing brand architecture and plan and develop a more recent and advanced architecture
- The course will bring out the nuances of brand management and help participants across industries and level of management in organizations, to manage their brand in a more strategic way
- The course module will help them develop ideas of scaling their business up
IIM Kashipur - Executive Development Programme in Managing Products and Branding at Nulearn Curriculum
IIM Kashipur - Executive Development Programme in Managing Products and Branding
at Nulearn
Product
Introduction to Product Management
Buyer Behavior and Decision Making
Product Ideas and Management
Marketing and Launching of the Product
Product Life Cycle Management
Product Concept
Product Testing
Managing Product Growth
Product Line Management
Product Deletion
Strategically Managing Brands
Introduction to Branding
Brand Strategy and Positioning
Value and Branding
Brand Elements
Media Environment of Branding
Secondary Association and Brand Equity
Managing Brand Performance
Measuring Brand Equity
Brand Architecture Strategy
Managing Brands Over Time
Quiz, Examinations Workshops and Presentations
IIM Kashipur - Executive Development Programme in Managing Products and Branding at Nulearn Entry Requirements
IIM Kashipur - Executive Development Programme in Managing Products and Branding
at Nulearn
Eligibility criteria
- Education: Graduates from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline
- Proficiency in English, spoken & written is mandatory
- Experience: Working Professionals with a minimum of 1 year of experience
Conditional Offer
- Not mentioned
Other courses offered by Nulearn
IIM Kashipur - Executive Development Programme in Managing Products and Branding at Nulearn Students Ratings & Reviews
IIM Kashipur - Executive Development Programme in Managing Products and Branding
at Nulearn
5/5
1 Rating- 4-51
Y
Yash Chaudhari
IIM Kashipur - Executive Development Programme in Managing Products and Branding
Offered by Nulearn
5
Learning Experience: best
Faculty: nice faculty
im very very happy
Reviewed on 20 Mar 2023Read More
View 1 Review
IIM Kashipur - Executive Development Programme in Managing Products and Branding
at Nulearn
Student Forum
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