IIM Kashipur - IIM Kashipur - Executive Development Programme in Strategic Brand Management
- Offered byTalentedge
- Estd. 2012
IIM Kashipur - Executive Development Programme in Strategic Brand Management at Talentedge Overview
Duration | 6 months |
Total fee | ₹1.00 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Kashipur - Executive Development Programme in Strategic Brand Management at Talentedge Highlights
- Earn a Certificate of Completion from IIM Kashipur
- Designed and delivered by eminent faculty from IIM Kashipur
- Engaging pedagogy with Hands-on Learning and real-life knowledge
- Case-study & exercise-based approach to impart application based learning
- 2-day on-Campus immersion module to meet and interact with faculty and peer learners
IIM Kashipur - Executive Development Programme in Strategic Brand Management at Talentedge Course details
- For working professionals from both B2B and B2C domains
- For entrepreneurs running family businesses or start-ups
- For working professionals from various industries such as Hotel/Hospitality, IT/ITES, Banking, Insurance, retail, real estate, etc.
- Explore the journey of building a brand for a product
- Understand the relationship between a product and the brand
- Learn about creating brand resonance & brand equity in the digital era
- Get a chance to network with other high-performing professionals enrolled in the programme
- Experience the IIM-life in a 2-day On-campus immersion session
- The program is designed for working executives to help them connect with recent developments and advancements in the field
- Participants will learn to evaluate existing brand architecture at your organization and map it to a more recent and advanced architecture that uplifts the brand
- The course will enable participants with skills to make brand-oriented decisions in organizations. The learning and insights from the course will provide a direction to develop competent brand strategies
- The course is designed for working professionals from across industries, domains such as B2B & B2C, and seniority levels in organizations. The course will also benefit entrepreneurs who either have family businesses or are managing start-ups
- Course Timing: Sunday from 09.30 a.m. to 12.30 p.m. IST (3 hours)
IIM Kashipur - Executive Development Programme in Strategic Brand Management at Talentedge Curriculum
Module 1: Marketing Strategies
Business Strategies and their Marketing implications
Identifying and measuring Marketing Opportunities
Developing Marketing Strategy
Understanding buyer behavior
Consumer Buying Behavior Key Select Concepts
Pricing Strategy and Services Strategy
Service Strategies and Policies
Designing and Managing Integrated Marketing Communications (IMC)
Module 2: Product and Brand
Nature and Role of Product Managers and Product Management
Products and buyer behaviour
Idea management and Screening new ideas
Module 3: Testing and Development
Theory and application of the product life cycle management
Concept Development and testing
Module 4: Growth and Deletion
Managing Growth
Product Deletion
Module 5: Brand Strategy
Introduction to Branding
Developing a brand strategy
Overall value chain of branding
Module 6: Brand Elements and equity
Choosing the brand elements
Branding and new media environment
Secondary association and brand equity
Module 7: Managing Brand Performance
Managing brand performance
Managing sources of brand equity
IIM Kashipur - Executive Development Programme in Strategic Brand Management at Talentedge Faculty details
IIM Kashipur - Executive Development Programme in Strategic Brand Management at Talentedge Entry Requirements
- Education: Graduation in any discipline from a recognized university
- Experience: At least 2 years of work experience
- Pre-requisite: Proficiency in spoken & written English
Other courses offered by Talentedge
Student Forum
Anything you would want to ask experts?
ManagementMarketingBrand ManagementIIM Kashipur - Executive Development Programme in Strategic Brand Management