IIM Kashipur - IIM Kashipur - Executive Development Programme in Strategic Marketing Management
- Offered byTalentedge
- Estd. 2012
IIM Kashipur - Executive Development Programme in Strategic Marketing Management at Talentedge Overview
Duration | 6 months |
Total fee | ₹1.00 Lakh |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
IIM Kashipur - Executive Development Programme in Strategic Marketing Management at Talentedge Highlights
- Earn a Certificate of Completion from IIM Kashipur
- Learn to create targeting strategies in your organization to generate maximum impact in your niche
- Course content designed and delivered by eminent faculty of IIM Kashipur
- Hands-on learning through exposure to simulation exercises & case studies
- 2 day on-campus immersion module to meet and interact with faculty and peer learners
- Pedagogy comprises of pre-recorded sessions, in-class discussions, exercises, and case studies
IIM Kashipur - Executive Development Programme in Strategic Marketing Management at Talentedge Course details
- For Marketing & Sales executives from both B2B and B2C
- For Working Professionals, Marketing & Sales Strategists
- Learn Marketing?s Role in Formulating and Implementing Strategies
- Exposure to simulation exercises to comprehend real-world dynamics
- Learn to create targeting strategies in your organization to generate maximum impact in your niche
- Cultivate a Holistic Approach towards Consumer Behavior, Product Strategies, and Integrated Marketing Communications
- This program provides a solid foundation to create marketing strategies across domains such as B2B & B2C
- The programme module will help both working professionals and entrepreneurs develop ideas for scaling their businesses
- The learning and insights from the course will provide students with the foundational knowledge to make and implement marketing strategies
- This programme helps students connect with recent developments and advancements in the field, enables them to understand the linkages of organizational strategies and marketing strategies, and helps you make a diverse range of marketing-oriented decisions at your organization
- Schedule of classes: Sunday afternoon from 03.00 p.m. to 06.15 p.m. IST
IIM Kashipur - Executive Development Programme in Strategic Marketing Management at Talentedge Curriculum
Module 1: Introduction to Strategy
Three Levels of Strategy
Marketing?s Role in Formulating and Implementing Strategies
Corporate Strategy Decisions and Their Marketing Implications
Allocating Corporate Resources
Sources of Synergy
Strategic Decisions at the Business-Unit Level
How Do Businesses Compete?
How Do Competitive Strategies Differ from One Another?
Deciding When a Strategy Is Appropriate
Module 2: Measuring Market Opportunities
Diffusion of Innovations
Developing Marketing Strategy: Customers, Segmentation and Target Marketing
Service Strategies and Policies
Consumer Buying Behavior Key Concepts
Module 3: Formulating Marketing Strategies
Marketing Strategies for New Market Entries
New Market Entries
Introducing New Market Offerings
Addressing Competition and Driving Growth
Share Growth Strategies for Followers
Strategies for Mature and Declining Markets
Module 4: Globalization Strategies
Consumer Behavior in Global Marketing Context
Product Strategies in Global Marketing Context
Global Integrated Marketing Communications
Module 5: Sales and B2B Marketing Strategies
Effective Sales Techniques
Analyzing Business Markets (B2B)