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IIM Kashipur - IIM Kashipur - Executive Development Programme in Strategic Marketing Management 

  • Offered byTalentedge
  • Estd. 2012

IIM Kashipur - Executive Development Programme in Strategic Marketing Management
 at 
Talentedge 
Overview

Boost your marketing and business development career by developing effective leadership skills, functional expertise and strategic acumen

Duration

6 months

Total fee

1.00 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

IIM Kashipur - Executive Development Programme in Strategic Marketing Management
 at 
Talentedge 
Highlights

  • Earn a Certificate of Completion from IIM Kashipur
  • Learn to create targeting strategies in your organization to generate maximum impact in your niche
  • Course content designed and delivered by eminent faculty of IIM Kashipur
  • Hands-on learning through exposure to simulation exercises & case studies
  • 2 day on-campus immersion module to meet and interact with faculty and peer learners
  • Pedagogy comprises of pre-recorded sessions, in-class discussions, exercises, and case studies
Read more
Details Icon

IIM Kashipur - Executive Development Programme in Strategic Marketing Management
 at 
Talentedge 
Course details

Who should do this course?
  • For Marketing & Sales executives from both B2B and B2C
  • For Working Professionals, Marketing & Sales Strategists
What are the course deliverables?
  • Learn Marketing?s Role in Formulating and Implementing Strategies
  • Exposure to simulation exercises to comprehend real-world dynamics
  • Learn to create targeting strategies in your organization to generate maximum impact in your niche
  • Cultivate a Holistic Approach towards Consumer Behavior, Product Strategies, and Integrated Marketing Communications
More about this course
  • This program provides a solid foundation to create marketing strategies across domains such as B2B & B2C
  • The programme module will help both working professionals and entrepreneurs develop ideas for scaling their businesses
  • The learning and insights from the course will provide students with the foundational knowledge to make and implement marketing strategies
  • This programme helps students connect with recent developments and advancements in the field, enables them to understand the linkages of organizational strategies and marketing strategies, and helps you make a diverse range of marketing-oriented decisions at your organization
  • Schedule of classes: Sunday afternoon from 03.00 p.m. to 06.15 p.m. IST

IIM Kashipur - Executive Development Programme in Strategic Marketing Management
 at 
Talentedge 
Curriculum

Module 1: Introduction to Strategy

Three Levels of Strategy

Marketing?s Role in Formulating and Implementing Strategies

Corporate Strategy Decisions and Their Marketing Implications

Allocating Corporate Resources

Sources of Synergy

Strategic Decisions at the Business-Unit Level

How Do Businesses Compete?

How Do Competitive Strategies Differ from One Another?

Deciding When a Strategy Is Appropriate

Module 2: Measuring Market Opportunities

Diffusion of Innovations

Developing Marketing Strategy: Customers, Segmentation and Target Marketing

Service Strategies and Policies

Consumer Buying Behavior Key Concepts

Module 3: Formulating Marketing Strategies

Marketing Strategies for New Market Entries

New Market Entries

Introducing New Market Offerings

Addressing Competition and Driving Growth

Share Growth Strategies for Followers

Strategies for Mature and Declining Markets

Module 4: Globalization Strategies

Consumer Behavior in Global Marketing Context

Product Strategies in Global Marketing Context

Global Integrated Marketing Communications

Module 5: Sales and B2B Marketing Strategies

Effective Sales Techniques

Analyzing Business Markets (B2B)

Faculty Icon

IIM Kashipur - Executive Development Programme in Strategic Marketing Management
 at 
Talentedge 
Faculty details

Professor (Dr.) Madhurima Deb
Professor (Dr.) Somnath Chakrabarti

IIM Kashipur - Executive Development Programme in Strategic Marketing Management
 at 
Talentedge 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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IIM Kashipur - Executive Development Programme in Strategic Marketing Management
 at 
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