IIM Kozhikode - IIM Kozhikode - Professional Certificate Program in Mastery in Marketing, Analytics and Sales
- Offered byVeranda
IIM Kozhikode - Professional Certificate Program in Mastery in Marketing, Analytics and Sales at Veranda Overview
Duration | 12 months |
Start from | Start Now |
Total fee | ₹2.45 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Kozhikode - Professional Certificate Program in Mastery in Marketing, Analytics and Sales at Veranda Highlights
- Earn a certificate and alumni status from IIM Kozhikode
- Easy EMI option available
- 2 Days campus immersion session
- Lectures from esteemed faculty & industry experts
- Access learning materials, assessments, and connect with faculty anytime through Veranda's Cloud LMS
IIM Kozhikode - Professional Certificate Program in Mastery in Marketing, Analytics and Sales at Veranda Course details
- Eagerness to Acquire New Skill Sets - The program is particularly suited for individuals who are eager to develop new skills and enhance their current competencies
- Aspirations for Leadership Roles - This program is ideal for those aspiring to take up leadership roles in their organizations or those looking to broaden their expertise to make a strategic shift in their careers
- Gain a solid foundation in marketing principles, analytical techniques, and sales methodologies
- Learn to translate customer insights obtained through data analytics into actionable marketing and sales strategies
- Develop strong skills in analyzing data to make informed business decisions across all three domains - marketing, analytics, and sales
- Improve your communication and collaboration skills through an interactive learning environment, crucial for success in today's business landscape
- The Indian Institute of Management Kozhikode, renowned for its academic excellence and innovative approach, is proud to present the Mastery in Marketing, Analytics, and Sales (MAS) program
- This elite course is meticulously designed for forward-thinking executives who are poised to become trailblazers in the business world. In a landscape where adaptability and expertise are key, the MAS program stands as a beacon of advanced learning in the realms of Marketing, Analytics, and Sales
- The curriculum, crafted by distinguished faculty and industry leaders, offers an immersive experience that fuses theoretical knowledge with practical insights
- Class Days/Timing: Saturday from 06.45 p.m. to 09.45 p.m. IST
IIM Kozhikode - Professional Certificate Program in Mastery in Marketing, Analytics and Sales at Veranda Curriculum
Section 1: Mastery in Marketing
Marketing Strategy
Foundations of strategic marketing planning
Market opportunity analysis and competitive dynamics
Formulating and implementing sustainable marketing strategies
Integrating marketing strategy with business objectives
Consumer Behaviour
Insights into consumer decision-making processes
Influence of psychological and sociological factors on consumer choices
Effective segmentation, targeting, and positioning strategies
Cultural and ethical considerations in consumer analysis
Retailing
Principles of modern retail management
Strategies for channel design and retail mix
Emerging trends in retail, including omnichannel approaches
Customer relationship management in a retail context
Product Management
Lifecycle management of new products
Product positioning and differentiation strategies
Managing product portfolios and extensions
Techniques for effective pricing
Brand Management
Techniques for building and sustaining strong brands
Development and management of brand equity and positioning
Strategies for leveraging brand for competitive advantage
Brand communication and reputation management
Digital Marketing
Strategies across digital channels (SEO, SEM, social media, etc.)
Digital marketing analytics and performance measurement
Customer engagement and retention via digital platforms
Role of emerging technologies in digital marketing
Business to Business (B2B) Marketing
Understanding the B2B market and buyer behaviour
Relationship and network management in B2B marketing
Branding and communication strategies in B2B contexts
Sales management and negotiation in B2B environments
Marketing Communication
Integrated marketing communications planning and execution
Tools and channels for effective communication (advertising, PR, direct marketing, online communication)
Crafting compelling messages and storytelling for brands
Measuring the effectiveness and ROI of communication strategies
Section 2: Mastery in Analytics
Introduction to the world of marketing analytics
Introduction to marketing analytics and its significance in decision-making
Overview of key metrics and analytics tools
Understanding the data-driven marketing landscape
Data Collection and Management
Techniques for collecting quality marketing data
Best practices in data management and governance
Data integration from multiple sources for a holistic view
Customer and Product Analytics
Analysing customer behaviour and segmentation
Customer lifetime value (CLV) calculation and its implications
Predictive modelling for customer acquisition and retention
Generating product insights
Estimating the product potentiality and feasibility
Identifying the right price for product launch
Web and Digital Analytics
Utilizing web analytics tools (like Google Analytics) to track online behaviour
Measuring and optimizing the performance of digital campaigns
Social media analytics for understanding audience engagement and sentiment
Sales Analytics
Analysing sales data to identify trends and patterns
Sales forecasting and optimization techniques
Role of analytics in enhancing sales performance
Market Research and Competitive Analysis
Techniques for conducting market research using analytics
Analysing competitive landscape using data
Gleaning insights from market trends to inform strategy
Marketing Mix Modelling
Understanding the impact of different marketing variables on sales
Developing models to optimize marketing spend across channels
Scenario analysis to predict outcomes of marketing strategies
Data Visualization and Reporting
Techniques for effective data visualization
Tools and best practices for creating insightful marketing reports
Communicating data-driven insights to stakeholders
Section 3: Mastery in Sales
Fundamentals of Sales Management
Overview of sales management and its role in business
Understanding the sales process and cycle
Sales strategies and planning
Customer Relationship Management (CRM)
Building and maintaining strong customer relationships
Leveraging CRM tools for sales success
Strategies for customer retention and loyalty
Sales Techniques and Skills
Advanced selling techniques and persuasive communication
Negotiation skills and tactics for closing deals
Handling objections and difficult sales situations
Digital Sales and E-commerce
The rise of digital sales channels and e-commerce
Strategies for successful online selling
Utilizing digital tools for enhancing sales
B2B Sales
Strategies and challenges in business-to-business sales
Relationship building in B2B environments
Managing long sales cycles and large accounts
Sales Team Management and Leadership
Building and leading high-performing sales teams
Training and development for sales professionals
Motivation and incentive strategies
Global Sales Strategies
Approaches to international sales and global markets
Cultural considerations and adaptation in global sales
Strategies for managing cross-border sales teams
IIM Kozhikode - Professional Certificate Program in Mastery in Marketing, Analytics and Sales at Veranda Faculty details
IIM Kozhikode - Professional Certificate Program in Mastery in Marketing, Analytics and Sales at Veranda Entry Requirements
- For Indian Participants: Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
- For International Participants: Graduation or equivalent degree from any recognized University or Institution in their respective country
- Diploma Holders (10+3) will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this programme
- Work experience: 3 years in Marketing & Sales function or at least 5 years of work experience in business enterprises in a managerial position
- Not mentioned
IIM Kozhikode - Professional Certificate Program in Mastery in Marketing, Analytics and Sales at Veranda Admission Process
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