IIM Lucknow - IIM Lucknow - Executive Program in Marketing Strategy

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Offered byTalentedge
Estd. 2012

IIM Lucknow - Executive Program in Marketing Strategy
at
Talentedge
Overview

Learn and use the concepts of conventional and digital marketing strategies along with their linkages and applicability to different business scenarios

Duration	7 months
Total fee	₹2.32 Lakh
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Go to Website
Credential	Certificate

IIM Lucknow - Executive Program in Marketing Strategy
at
Talentedge
Highlights

Earn a certificate from IIM Lucknow, 4th in the prestigious IIM family of management schools in India
5 Days of On-Campus Intervention at IIM Lucknow
Work on a Capstone Project
Successful participants get the opportunity to receive a MDP alumni status from IIM Lucknow
Pedagogy will comprise of lectures, case discussions, leadership seminars and group-based problem solving

IIM Lucknow - Executive Program in Marketing Strategy
at
Talentedge
Course details

Who should do this course?

Marketing professionals looking to enrich their learning on contemporary techniques and their integration with traditional marketing
Marketing Managers Seeking to gain structured, practical and relevant knowledge of contemporary marketing practices
Sales Professionals Those who are looking for formal education in both traditional and contemporary marketing practices
Working Executives Those who aspire to embark on a career in marketing

More about this course

The Executive Program in Marketing Strategy from IIM Lucknow is an extensive course that takes you through the marketing ecosystem covering various aspects like consumer behavior, product & brand, digital marketing, channel management and the other essential components of marketing as a function.
Timings: Wednesdays from 7.00 p.m. to 9.00 p.m. IST and Sundays from 10.30 a.m. to 12.30 p.m.

IIM Lucknow - Executive Program in Marketing Strategy
at
Talentedge
Curriculum

Introduction to Marketing

Scanning the Marketing Environment

Marketing Research

Competitive Environment Analysis

Segmenting, Targeting and Positioning

Consumer and Business Buying Behaviour

Organizational Marketing (B2B)

Product Management

Integrated Marketing Communications ? Advertising/PR/Sales Promotion

Brand Management

Personal Selling and Sales Force Management (Including sales force automation)

Designing and Managing Distribution Channels

Pricing

Services Marketing

Customer Relationship Management

Digital and Social Media Marketing

Marketing Analytics

Marketing Strategy in Action

Capstone Project on Marketing Strategy

Campus Component

IIM Lucknow - Executive Program in Marketing Strategy
at
Talentedge
Faculty details

Prof. Devashish Das Gupta

Devashish has been with IIM Lucknow for the last 17 years. He was earlier with Grasim Industries Limited, Worsted Suiting’s division, wherein he executed assignments in Brand promotion and retail network development.

Prof. Rajesh K Aithal

Rajesh has been with IIM Lucknow's Marketing area from 2006 onwards, and currently is serving as a professor in the same area. He is a fellow from the Institute of Rural Management Anand (IRMA) and teaches courses like Sales & Distribution and BOP & Rural Markets. Prof. Rajesh’s areas of research interests lie in anything which has to do with rural, be it rural distribution, rural tourism, small and micro-retailers etc.