IIM Raipur - IIM Raipur Executive Certificate Program in Digital Marketing & Social Media Marketing Strategy
- Offered byTalentedge
- Estd. 2012
IIM Raipur Executive Certificate Program in Digital Marketing & Social Media Marketing Strategy at Talentedge Overview
Duration | 8 months |
Total fee | ₹3.00 Lakh |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
IIM Raipur Executive Certificate Program in Digital Marketing & Social Media Marketing Strategy at Talentedge Highlights
- Earn a Certificate of Completion from IIM Raipur
- Learn how to create powerful digital marketing and social media campaigns
- Experiential Learning
- Digital Media Planning
- Get exposure to latest Digital Marketing Channels and Social Media Strategies
IIM Raipur Executive Certificate Program in Digital Marketing & Social Media Marketing Strategy at Talentedge Course details
- Marketing & Sales Professionals ? Professionals with roles in Sales, Marketing, Business
- Development, Branding, Advertising, Communications and Digital Marketing
- Frontline Professionals ? Executives in fields like Customer Relations, Product Development, HR, Consultation, PR etc. who employ social media marketing
- Business Heads ? Business or Department Heads with responsibility to identify innovative marketing channels and leverage social media for growth and outreach
- Entrepreneurs ? Business Owners who have an ambition to create and establish their business presence globally through online marketing
- Early professionals ? Freshers or Interns who want to enhance their knowledge in online marketing and social media
- Scheduled classes at convenient timings for working professionals
- Hands-on learning using case studies, projects and simulations
- Student relationship managers for dedicated support for all requirements of the students
- In session tech support on chat and call for immediate support
- Sessions with peers & faculty for in-depth learning against isolated learning of recorded sessions
- This 5 month certificate course in digital marketing and social media strategy is designed to provide an up-to-date comprehensive understanding of the rapidly evolving world of digital marketing. The course comprehensively covers the technical and behavioral fundamentals of digital marketing practices and online consumer behavior. Issues pertaining to and springing from business practices will be explored which will allow the participants to design dynamic and robust digital marketing strategies.
IIM Raipur Executive Certificate Program in Digital Marketing & Social Media Marketing Strategy at Talentedge Curriculum
Program Introduction - Introduction to Digital Business and Marketing Strategy
Course introduction
Marketing in the digital world
Impact of digital marketing on traditional marketing
Technologies used in digital marketing
Challenges of digital marketing
Module 1 - Introduction to the Digital Landscape
Need for integrated digital marketing strategy
Setting goals and objectives; Situation Analysis
Strategy formulation for digital marketing
Understanding the consumer decision making process on the Internet
Online information search and purchase behavior
Factors influencing online choice
Segmenting, Targeting, Positioning online
Creating online user experiences
Personalization and recommender systems
Module 2 - Understanding Websites
Understanding essentials of website
Building effective website
Writing effective content
Web Analytics
E-commerce / Business website best practices
Understanding consumer behavior through website performance
Consumer Behavior Model Graph (CBMG)
Module 3 - Fundamentals of SEO and SEM
What is SEO
Concept of Search Engine Results Page (SERP)
On-page SEO
Off-page SEO
Link-backs
PageRank, Domain Authority, Page Authority
Local SEO
Concept of Black Hat SEO
Keyword research, AdRank, Quality score of search ads
Payment models and bidding strategies for online advertising
Google display network and display ads
Planning and budgeting for ad campaigns
Forms of display ads
Managing digital sales
Cost of customer acquisition, cost of customer retention
Calculating ROA on digital advertising
Online CRM
Module 4 - Competition in The Digital World
Understanding competition in Digital Businesses
Role of technology in the competition
MedNets.com
Module 5 - Fundamentals of Social Media Marketing
Concept of Account, Page, Post, Group, Event in Facebook
Facebook post reach
Targeting and bidding in Facebook
Promoting page
Leveraging Contests and Polls
Twitter, LinkedIn for B2B marketing
Understanding social networks and its uses
SNA for marketers
SNA metrics
Defining Campaign Metrics
Defining Conversions and Conversion Tracking
Social Media Campaign Analytics
Active vs. passive listening
Impact of social listening on businesses
Creating content that generates leads
Planning Content Marketing Campaigns
Module 6 - Remarketing & Marketing
Targeting: Audience with "intent to purchase"
Remarketing using Google Adwords
Google shopping ad
Dynamic remarketing
Defining goals and conversions
Retargeting using Facebook
Types/uses of email marketing
Disadvantages
SPAM , CASL
How ethical marketers manage email, Permission Marketing
Difference between website, responsive website, mobile website, mobile app
Crafting mobile strategy
SMS marketing, Use of QR and Proximity marketing
Delivering digital ads on mobile devices
Rise of omni channel marketing
Omni channel vs multi-channel marketing
Omni channel best practices
Marketing automation and tools
Module 7 - Transitioning To Digital
How organizations transition to the Digital
Challenges in the transition
Changes in traditional 4 Ps
New York Times Paywall
Subscribed? by Tien Tzuo (a summary)
Concept summaries of the course
IIM Raipur Executive Certificate Program in Digital Marketing & Social Media Marketing Strategy at Talentedge Entry Requirements
- For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country
- Proficiency in English, spoken & written, is mandatory
- For Indian and International Participants ? Working Professionals
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IIM Raipur Executive Certificate Program in Digital Marketing & Social Media Marketing Strategy