IIM Shillong - Post Graduate Certification in Advanced General Management

Offered byNulearn

IIM Shillong - Post Graduate Certification in Advanced General Management
at
Nulearn
Overview

Improve your managerial, leadership and decision making skills across all aspects of management

Duration	12 months
Total fee	₹1.70 Lakh
Mode of learning	Online
Credential	Certificate

IIM Shillong - Post Graduate Certification in Advanced General Management
at
Nulearn
Highlights

Earn a Certificate and Executive Alumni Status awarded by IIM Shillong
Fee payment can be done in instalments
Key course features include Industry Interaction Expert Faculty Panel and IIM Campus visit
Pedagogy includes mix of live virtual lectures, discussions, case studies and experience sharing

IIM Shillong - Post Graduate Certification in Advanced General Management
at
Nulearn
Course details

Skills you will learn

Digital marketing Project Management HRM SEM Marketing SEO Lean Management Business Analytics Social media marketing Web Analytics

Who should do this course?

People and/or Functional Managers poised for career growth
Business Heads and Leaders seeking to gain structured knowledge of business management
Entrepreneurs and business owners who desire to gain practical skills across different management areas

What are the course deliverables?

Along with developing core general management principles, this course will:
Boost entrepreneurial skills
Develop analytical skills
Enhance risk assessment and management capabilities
Develop skills to undertake digital transformation

More about this course

This certification would enhance the decision-making and leadership skills of the participants
The participants will develop a mindset for innovation and application of modern management principles to real world business problems
Course provides a holistic perspective to working professionals to upskill themselves and to prepare for the ever-changing business environment
The course design is oriented to facilitate learning through association of the various management concepts and its application in the business world

IIM Shillong - Post Graduate Certification in Advanced General Management
at
Nulearn
Curriculum

Module 1 -Management and Business Economics

Introduction to Management

Managerial Economics

Macroeconomics

Business Environment

Module 2 -Business Analytics

Business value of business analytics

Understanding (Big) data source and generation

Visual data analytics using Tableau

Predictive analytics

Hands-on Predictive Analytics using Rattle

Module 3 -Financial and Risk Management

Financial Statement Analysis

Valuation of Bonds and Shares

Capital Budgeting Decisions

Complex Investment Decision

Risk Analysis in Capital Budgeting

Financial and Operating Leverage

Module 4 -Social Media Marketing and Web Analytics

Exploring Digital Marketing Landscape

Fundamentals of SEO and SEM

Designing Social Media Strategy

Social Media Analytics

Module 5 -Marketing Management

Introduction to Marketing Management

Consumer Behavior & Market research

Business to Business Marketing

Brand Marketing Management

Retail Marketing Management

Module 6 -OB and HRM

Organization Behavior- Self and Team

Leadership and Organizational Development

Managing People Performance

HR Analytics

Module 7 -Strategic Management

Introduction to Strategic Management

Generic Strategies and Understanding of Business Models

Competition and Competitive advantage

Global Strategy & Internationalization

Culture, Ethics, Leadership

Module 8 -Operations and SCM

Operations Strategy

Project Management

Six Sigma & Lean Management

Supply Chain Management

Module 9 -Entrepreneurship

Opportunity Identification and Assessment

Business model

Business strategy-finance, HR, marketing and IT

Module 10 -Design Thinking and Innovation

Innovation Imperatives

Customer centricity and design thinking

New Product/ Service Development Process

Managing Innovations- Collaborative and Disruptive

Module 11 -Industry Application and Valedictory

IIM Shillong - Post Graduate Certification in Advanced General Management
at
Nulearn
Faculty details

Prof D P Goyal

He carries over three decades of rich experience in teaching, research and various leadership roles in few of India’s finest institutions such as MDI Gurgaon, IMT Ghaziabad and others. He serves as a visiting Professor at Aarhus University, Denmark. Prof Goyal towards the beginning of his career worked with Punjabi University, Patiala; and Thapar Institute of Engineering & Technology, Patiala.

Dr. Vibhas Amawate

An alumnus of Hindu College, Delhi University, and a MBA. He completed his doctoral studies from IIM Kashipur. Extensive experience of more than two decades as a marketing professional in the corporate world. He has been a visiting faculty at leading Indian Business Schools-IMT Ghaziabad (2003-2009), FMS Delhi, MDI.