IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing
- Offered byNulearn
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing at Nulearn Overview
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing
at Nulearn
Learn about Search Engine Marketing, SEO, Mobile Marketing, Social Media Analytics, Influencer Marketing and more
Duration | 6 months |
Total fee | ₹65,000 |
Mode of learning | Online |
Credential | Certificate |
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing at Nulearn Highlights
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing
at Nulearn
- Earn a certificate of completion from IIM Visakhapatnam
- Easy EMI option available
- Real life case-based study
- Campus learning at IIM Visakhapatnam at the end of the program
Read more
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing at Nulearn Course details
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing
at Nulearn
Skills you will learn
Who should do this course?
- For Working Professionals from any domain
- For Sales & Marketing Professionals
- For Entrepreneurs/Directors/Owners
- For Social Media Managers/Digital Marketing Managers
- For Business Analysts
What are the course deliverables?
- Understand the concept of Digital and Social Media Marketing
- Hands-on-practice on SEO and SEM
- Website creation and website optimization
- Understanding of GTM and UTM
- Understand the concepts of Google Analytics and Google AdWords
- Assess need for social media and select the right social media marketing channels
- Use social media tools and platforms to design, manage, and optimize social media campaigns to promote growth
- Creation Ad over Facebook, LinkedIn, YouTube, Instagram, and Twitter.
- Determine and use key metrics for evaluating the success of digital campaign
- How to develop targeted content to spark dialogue with various social communities
- Customer relationship management using digital platforms
More about this course
- Through, interactive sessions, hands-on-learning, capstone project, simulations, and class exercises, participants will learn best practices and develop the skills to connect business objectives with digital and social media strategies
- Topics will include choosing appropriate platforms, creating effective and engaging digital content, implementation of digital and social media campaign, and investigating the success of campaign
- It’s an integral component in almost all successful marketing strategies.
- With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to have end?to?end digital and social media expertise
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing at Nulearn Curriculum
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing
at Nulearn
Inauguration
Discussion on Course Outline
Introduction and Background
Capstone Project details
Quiz Details
Simulation details
Introduction to Digital and Social Media Marketing
Evolution
Terminologies
Importance and Scope of Digital and Social Media Marketing
Search Engine optimization
SERP
Black hat, white hat, and gray hat SEO
Keyword optimization
On-page SEO
Website optimization
Meta tag, H tag, Alt tag
Internal backlink
Sitemap
Robot.txt
Off-page SEO
Backlink
Article Submission
Blog Submission
Map Listing
Business Listing
Social Backlink
Search Engine Marketing
Banner Advertisement
Display advertisement
PPC
Bid and PPC calculation
Google AdWords
Account creation
Campaign creation
Campaign management
KPI’s of successful campaign
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing at Nulearn Faculty details
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing
at Nulearn
Dr. Amit Shankar
Dr. Amit is faculty in the area of marketing at IIM Visakhapatnam. Prior to joining IIM Visakhapatnam, he was associated with IMT, Ghaziabad as Assistant Professor. He has obtained his Ph.D. in Marketing from Vinod Gupta School of Management, IIT Kharagpur.
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing at Nulearn Entry Requirements
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing
at Nulearn
Eligibility criteria
- Education: Graduates or Diploma Holders (only 10+2+3) from a recognized university
Conditional Offer
- Not mentioned
Other courses offered by Nulearn
IIM Vishakhapatnam - Executive Development Program in Digital and Social Media Marketing
at Nulearn
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