IIM Vishakhapatnam - Executive Development Program in Marketing Analytics
5.0 /5- Offered byNulearn
IIM Vishakhapatnam - Executive Development Program in Marketing Analytics at Nulearn Overview
Duration | 4 months |
Total fee | ₹60,000 |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
IIM Vishakhapatnam - Executive Development Program in Marketing Analytics at Nulearn Highlights
- Certification from IIM Vishakhapatnam
- Weekend online classes, Duration -4 months
- Exposure to Analytics tools like R, Python, Tableau
- Masterclass- Free 15 hours Tableau Training by Nulearn
IIM Vishakhapatnam - Executive Development Program in Marketing Analytics at Nulearn Course details
- Professionals who are looking to upgrade their career in Marketing Analytics.
- Entrepreneurs, CMO's and Marketing Leads, Functional Managers, Sales & Marketing Professionals.
- Working professionals in an organization with an acumen and interest in Marketing Analytics.
- Understanding qualitative and quantitative market data
- Knowing data visualization technique
- Knowledge of consumers' demographic and behaviour
- Data analysis for making marketing decision
- How to optimize marketing mix decision
- Understanding of marketing modelling
- How to use the data for formulating marketing strategies
- Course will be taught through online platforms. Case based Sessions will be conducted.
- This course is designed to train marketing students in the use of market intelligence, and analytic techniques and research practices, for taking day-to-day marketing decisions, and developing and executing marketing strategies.
- Students will also learn to effectively use market intelligence and analytics in the real-world context where corporations need to manage business portfolios, compete with other companies and build relationships with trade partners.
- Through this experiential learning program, students acquire a critical analysis and decision-making abilities to prepare them to tackle the marketing and business issues they are likely to confront in a career in marketing.
IIM Vishakhapatnam - Executive Development Program in Marketing Analytics at Nulearn Curriculum
Inauguration
Summarize Marketing Data
Discussion on Course Outline
Data Preparation
Slicing and Dicing
Data Summary using Graph
Making decision by summarizing the marketing data
Workshop on R Programming
R
Understanding Marketing Environment
Compare the sales performance
Understanding the factors affecting sales
Segmentation, Targeting and Positioning
Item Exploration
Factor Reduction
Market Segmentation
Targeting and positioning
Expert Uvach
Product Analytics
Product Design
Deciding the attributes of a product
Test Marketing
Demand Forecasting
Pricing Analytics
Linear and Non-linear pricing
Price Optimization
Price Bundling
Discounted Pricing
Price Skimming
Revenue Management
Markdown Pricing
Expert Uvach
Place Analytics
Designing Retail Outlet
Online Product Assortment
Allocating Retail Space and Sales Resources
Catalog/Email Marketing
Promotion Analytics
Media Selection Model
Measure the effect of advertisement
Google AdWords Bid and CPC
Viral Marketing
Expert Uvach
Measuring Consumer Responses
Measuring consumer satisfaction, loyalty, trust
Calculating Consumer Value
Expert Uvach
Qualitative Data Analysis
Analyzing customer reviews
Twitter reviews analysis
Understating consumer sentiments and emotions
Workshop on big data analysis using Python
Python
Expert Uvach
Valedictory
15Hrs. Tableau Masterclass by Nulearn
Introduction
Basic Charts
Advanced Charts
Formatting
Analytics
Conclusion
IIM Vishakhapatnam - Executive Development Program in Marketing Analytics at Nulearn Entry Requirements
- For Indian Participants -Graduates from a recognized University (UGC/AICTE/DEC/AIU/ State Government) in any discipline.
- For International Participants -Graduation or equivalent degree from any recognized University or Institution in their respective country.
- One-year corporate experience is preferable.
- Not mentioned
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IIM Vishakhapatnam - Executive Development Program in Marketing Analytics at Nulearn Students Ratings & Reviews
2 Ratings- 4-52
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