Inclusive Marketing Practices
- Offered bySalesforce
Inclusive Marketing Practices at Salesforce Overview
Duration | 1 hour |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Inclusive Marketing Practices at Salesforce Highlights
- Earn a certification after completion
Inclusive Marketing Practices at Salesforce Course details
- Businesses, organizations, and brands aiming to reach diverse demographics and create a welcoming environment for all consumers
- Understand the importance of diversity and inclusion in marketing strategies
- Recognize the impact of inclusive marketing on brand reputation and consumer loyalty
- Develop skills to identify and challenge biases in marketing campaigns
- Implement inclusive language and imagery to resonate with diverse audiences
- Inclusive Marketing Practices ensure diverse representation, fostering a sense of belonging and respect among all audiences
- By embracing varied perspectives, cultures, and identities, these strategies promote equity and accessibility, creating a welcoming environment where everyone feels valued and understood in the marketing message and experience
Inclusive Marketing Practices at Salesforce Curriculum
Understand the Impact of Inclusive Marketing
Define inclusive marketing
Explain how to reach new audiences and build customer trust
Introduce Inclusive Marketing to Your Company
Understand the difference between intent and impact
List the six principles of inclusive marketing
Learn the First 3 Principles: Tone, Language, and Representation
Understand why language selection and tone are important
Explain how to ensure accurate representation of typically underrepresented groups
Learn the Next 3 Principles: Context, Appropriation, and Counter-Stereotyping
Explain the two important categories of context
Understand how to avoid cultural appropriation and how to counter-stereotype
Develop an Inclusive Review Process
Understand the five steps to conduct an inclusive review process
Explain why having a diverse review panel is important
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