International Business Capstone
- Offered byCoursera
International Business Capstone at Coursera Overview
Duration | 11 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
International Business Capstone at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
International Business Capstone at Coursera Course details
- The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you'll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.
- This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
- If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.
- This course is endorsed by CMI
International Business Capstone at Coursera Curriculum
The Business Plan
1.1 Introduction
The Business Plan
Introduction
1.2 Layout of Plan
1.3 Products and Services
1.4 The Marketing Plan
1.5 Products Review
1.6 Customers Review
1.7 Competitor Analysis
1.8 Marketing Strategies
1.9 Pricing
1.10 Operational Plan
1.11 Management and Organisation
1.12 Financial Plan
1.13 Appendices
1.14 Refining The Plan
Useful Links and References
Glossary of Terms
The Business Plan Template
Reflective quiz
Week One Quiz
Development of the Financial Statements for Business Planning
Welcome to Week Two
2.1 Pricing part one
2.2 Pricing part two
2.3 Sales forecast 1
2.4 Cash forecast 1
2.5 Forecast examples 1 (Ian Speedy)
2.6 The business cycle
2.7 Accounting Concepts 1
2.8 Accounting concepts 2- Depreciation
2.9 Example- Genius Ltd
2.10 Example Genius Ltd Cash flow
2.11 Income Statement
2.12 Income Statement Solution
2.13 Balance Sheet
2.14 Balance Sheet Solution
Sample Business Finance Scenario
Sample Business Finance Scenario- Example Answer
Sample Business Finance Scenario Two
Sample Business Scenario Two- Answers
Internal Information for Business Planning
Welcome to Week Three
3.1- Classification of Costs
3.2- Cost-Volume-Profit
3.3- Breakeven Analysis
The Equation Method
3.4- Breakeven Analysis
The Contribution Margin Method
3.5- Further Aspects of Pricing
Having A Customer Focus
4.1- Identifying the Customer
4.2- Factors Affecting Buyers' Behaviour
4.3- Market Segmentation and Target Market
4.4- Methods of Market Segmentation
4.5- Marketing Aspects and Positioning
4.6- The Marketing Mix
Seven Ps
4.7- Marketing Mix
The Four Cs
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis
4.9- Strategic Selection
4.10- Prioritising Criteria
4.11- Initial Selection of the "Best" Option
Week Four Summary
Organisational Structure
Welcome to Week Five!
5.1- Choosing A Structure
5.2- Types of Organisation
5.3- Global Considerations
Closing Remarks
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