International Business Environment
- Offered byCoursera
International Business Environment at Coursera Overview
Duration | 10 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
International Business Environment at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
International Business Environment at Coursera Course details
- This course explores the international business environment in which organisations function. You?ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter?s Five Forces. You?ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
- This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
- If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.
- This course is endorsed by CMI
International Business Environment at Coursera Curriculum
First Ideas
Welcome to International Business Environment
1.1 Introduction
1.3 Intermission
1.4 International Contexts
1.5- Factors Driving Moves To Global Strategies
1.6- Globalization and Internationalization
1.7 Five Dimensions of Culture
1.8 Hofstede's comparison of National Cultures
1.10- Summary
1.2- The Tasks of Managing
1.5- Factors Driving Moves To Global Strategies
1.8- Hofstede's Comparison of National Cultures
1.9 - National Cultures
Analysing the External Environment
2.1 Analysing the External Environment- Introduction
2.2 PESTLE Analysis
2.2 PESTLE analysis case study
2.3 SWOT Matrix ABC
2.4 The Importance of Thorough Analysis
PEST and PESTLE Analysis
SWOT Analysis
Quiz: PEST and PESTLE
Analysing the Immediate Competitive Environment
3.1 Analyzing the Near Environment
3.2 Boston Box Review
3.3 Ansoff's Growth Matrix
3.4 Reinforcing Key Elements
Product Life Cycle Stages
Boston Box Matrix
Ansoff Matrix
Quiz: Product Life Cycle
Quiz: Boston Box Matrix
Analysing the Wider Competitive Environment
4.1- Introduction
4.2 Porter's Five Forces
4.2 Porter's Five Forces continued
4.7 Competitive Strategy
4.11- Summary
4.3 Porter's Five Forces
4.4 Harvard Business Review
Porters Five Forces
4.8 Reading- Porter's Five Forces
4.9 Quiz
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